Content Marketing Services

Content marketing is a broad term and can take the form of blogs, SEO copy, press releases, email marketing, white papers, social media marketing, video, customer testimonials and more. Ultimately, it is about creating helpful and relevant content, with the aim of driving a searcher to your website to complete an action that supports your business’ goals.

Effective content marketing involves optimised content based on keyword research to boost your search rankings.

With so many businesses competing online, a content marketing strategy can help you really stand out and grow over the long-term. With a content marketing company on your side, you can access a wealth of knowledge which is then directed into a customised strategy, where your message and communications are crafted with consistency, quality, and intention.

The goal of content strategy is to essentially build a fanbase—followers of your content, who find your content useful and in the process, build their trust around what you’ve got to say and what you have to offer in terms of products and services. A content marketing strategy can help you secure return customers, as well as helping you grow and succeed in search engine results as you build authority online.

A copywriter is typically trained in more traditional marketing tactics, writing with an immediate sales goal in mind. Content writers take this one step further; they are writers and marketers combined. In combining marketing principles with their content creation abilities, content marketers engage the user’s attention and guide them into the conversion funnel through storytelling. At Vine Digital, user experience and SEO informs every aspect of the content development process.

A content cluster builds on site architecture, and is designed to demonstrate you as an authority in your niche to search engines. This can have positive effects for your SEO and digital marketing success, as your site is easy for search engines to understand (crawl and index). A content cluster should be at the heart of any content marketing strategy.

By working, we mean achieving your desired results. This could be for a few reasons. For starters, it’s important to set clear goals and objectives before you sit down to write anything—and if you haven’t done this, your content isn’t likely to perform in line with your business goals.

Another common misconception is around search engine optimisation— it’s not just about adding more keywords. This misconception comes from an old practice known as “keyword stuffing”, where copywriters would cram as many keywords as possible into a blog post, rather than focusing on the goal of creating relevant content focused on one single goal or the user’s experience. Doing this today will have you punished by Google, negatively affecting your online presence in search rankings.

Content marketing results can take time – for a few reasons. Firstly, search engines generally rank higher authority domains at the top of search results. This means older articles do well, so it could take around a year before your new content starts drawing in website traffic. It also depends on the keywords you’re targeting.

Content marketing results generally compound over time, as a result of consistency and strategy rather than any one content piece. Though with that said, we’ve seen many cases where just a few well written and carefully structured pieces of content can be the biggest sources of overall website traffic.

Content marketing campaigns vary depending on the business’ short term and long term objectives. But, rushed content creation is never good; ideally, content marketing services should encompass everything from consultation to writing time, to editing and promotion and continual monitoring. Vine Digital prides itself on delivering results that are focused on ROI, and we trace our content marketing back to real results and costs so you can see exactly where your money’s going. After a quick consultation with our content strategy experts, we will be able to advise the optimal content marketing strategy to help you achieve your goals.

Content marketing campaigns vary depending on the business’ short term and long term objectives. But, rushed content creation is never good; ideally, content marketing services should encompass everything from consultation to writing time, to editing and promotion and continual monitoring. Vine Digital prides itself on delivering results that are focused on ROI, and we trace our content marketing back to real results and costs so you can see exactly where your money’s going. After a quick consultation with our content strategy experts, we will be able to advise the optimal content marketing strategy to help you achieve your goals.

No, we don’t, and you should avoid any content marketing agency that does. We work to optimise your content to work within Google’s search algorithm and normal user behaviour, which leaves room for a wide range of business factors that are outside any content creation team’s control to affect search engine rankings. With that said, our content creation team has an enviable track record, of which we are very proud. We place ROI at the heart of all our content marketing services, and will work tirelessly with you to achieve great results.

Not if you don’t want us to. We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.