Google Rating
5.0
Based on 22 reviews

Content Marketing Services

Secure long-term growth fueled by the trust of your audience, with a content marketing strategy built around the needs of your business.

  • ACCESS TO CONTENT STRATEGISTS
  • NO LOCK-IN CONTRACTS
  • FREE ONE ON ONE CONSULTATION

TRUSTED CONTENT MARKETING AGENCY

When done well, content marketing can generate brand awareness and bring new potential customers to your site. We put this down to a mix of SEO, user experience and data analysis—all things our content marketing specialists draw on to deliver high quality content.

WHAT MAKES OUR CONTENT MARKETING DIFFERENT?

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UNDERSTANDING THE SALES FUNNEL

From mapping out your digital strategy through to the execution, our production experts can help you overhaul your online presence and maximise ROI in the process.
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CREATING ENGAGING CONTENT

Consistent brand identity is key in the digital space; it helps earn users’ trust. Our holistic digital strategies account for all your marketing needs in one place, ensuring a consistent message on every platform.
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SEO FOCUSED CONTENT STRATEGY

A powerful content marketing strategy is backed by an understanding of SEO in all its aspects. Stand out in search results with our SEO focused content.
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CONTENT AMPLIFICATION

Content doesn’t exist in a vacuum; for maximum ROI, content amplification is a must. At Vine Digital, quality content comes with an unmatched content promotion strategy.

WHY PARTNER WITH US?

Every digital marketing strategy should have clear, attributable benefits back to your bottom line: and content creation is no different. At Vine Digital, we deliver real results and ROI for businesses, while providing education on the world of content marketing.

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NO LOCK-IN PERIOD

No lock-in contracts means that if you’re not seeing results, you’re not locked in.
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Roi Focused

We’re all about growing your bottom line.
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You own the asset

Before we do anything, we give you your strategy. In full.
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Dedicated Account Manager

Regular meetings and updates with your account manager.
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ACCESS TO CONTENT MARKETING EXPERTS

Dedicated digital strategists on hand to share a wealth of expertise.
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TRANSPARENT CONTENT MARKETING TEAM

We keep you involved every step of the way.

OTHER CONTENT MARKETING SERVICES

Content marketing is fast paced and ever-changing, with new technologies emerging all the time. Our experts are constantly upskilling and adapting, to ensure they’re across the latest and greatest content marketing strategies—all so that they can continue to offer unparalleled content marketing services to our clients.

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DIGITAL PR AND OUTREACH

Build brand awareness and boost your online visibility with a bulletproof outreach strategy. With our press releases and outreach services, your online presence will skyrocket.
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Email MArketing

Whether it’s unsubscribers or low open rates, our email marketing services will allow you to send out high quality content that’s worth tuning into.
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SOCIAL MEDIA STRATEGY

Social media is essential to content marketing: so digital marketing expertise is key. Social media strategy is in-built into every one of our content marketing campaigns.
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AD COPYWRITING

Create ads that users want to click. Our content marketing experts can help you write powerful ad copy, boosting lead generation and traffic in the process.

CONTENT MARKETING SUCCESS STORIES

The proof is in the pudding, so check out some of our content marketing success stories below.

LEBARA

www.lebara.com.au

As long-term clients, Lebara wanted to continue attracting traffic with a major content marketing campaign. Following launch, keyword traffic grew steadily and continues to generate results for the client.

Achievements

2718% daily organic traffic increase from unbranded terms
900% daily impression increase from unbranded terms

Dementia Australia

www.dementia.org.au

As one of the largest organisations in their field, Dementia Australia wanted to maintain and boost their visibility in search engines: this being a core source of traffic for their site.

Achievements

6X increase in organic traffic*
9X increase in organic keyword ranking**
3X increase in significant actions taken on the site***

*measured from the beginning of campaign to peak, a period of 1+ year. Growth was consistent throughout that time, with performance peaking quickly from quite early on
**measured from beginning of campaign to peak, using SEMrush’s aggregated organic ranking metrics
***measured from Google Analytics goal completions

Lexis Nexis

www.lexisnexis.com.au

Many years ago, LexisNexis engaged our content marketing services across multiple countries. Their goal was to increase keyword rankings, and organically drive traffic across their core service landing pages.

Achievements

2.8X increase in organic traffic*

*for targeted pages within the scope of this campaign

BOOK YOUR FREE CONTENT MARKETING STRATEGY CALL

ASK OUR CONTENT MARKETING TEAM: FAQ

WHAT IS CONTENT MARKETING?

Content marketing is a broad term and can take the form of blogs, SEO copy, press releases, email marketing, white papers, social media marketing, video, customer testimonials and more. Ultimately, it is about creating helpful and relevant content, with the aim of driving a searcher to your website to complete an action that supports your business’ goals.

Effective content marketing involves optimised content based on keyword research to boost your search rankings.

HOW CAN CONTENT MARKETING HELP MY BUSINESS?

With so many businesses competing online, a content marketing strategy can help you really stand out and grow over the long-term. With a content marketing company on your side, you can access a wealth of knowledge which is then directed into a customised strategy, where your message and communications are crafted with consistency, quality, and intention.

The goal of content strategy is to essentially build a fanbase—followers of your content, who find your content useful and in the process, build their trust around what you’ve got to say and what you have to offer in terms of products and services. A content marketing strategy can help you secure return customers, as well as helping you grow and succeed in search engine results as you build authority online.

WHAT’S THE DIFFERENCE BETWEEN A CONTENT WRITER AND A COPYWRITER?

A copywriter is typically trained in more traditional marketing tactics, writing with an immediate sales goal in mind. Content writers take this one step further; they are writers and marketers combined. In combining marketing principles with their content creation abilities, content marketers engage the user’s attention and guide them into the conversion funnel through storytelling. At Vine Digital, user experience and SEO informs every aspect of the content development process.

WHAT IS A CONTENT CLUSTER?

A content cluster builds on site architecture, and is designed to demonstrate you as an authority in your niche to search engines. This can have positive effects for your SEO and digital marketing success, as your site is easy for search engines to understand (crawl and index). A content cluster should be at the heart of any content marketing strategy.

WHY ISN’T MY SEO COPY WORKING?

By working, we mean achieving your desired results. This could be for a few reasons. For starters, it’s important to set clear goals and objectives before you sit down to write anything—and if you haven’t done this, your content isn’t likely to perform in line with your business goals.

Another common misconception is around search engine optimisation— it’s not just about adding more keywords. This misconception comes from an old practice known as “keyword stuffing”, where copywriters would cram as many keywords as possible into a blog post, rather than focusing on the goal of creating relevant content focused on one single goal or the user’s experience. Doing this today will have you punished by Google, negatively affecting your online presence in search rankings.

HOW LONG DOES IT TAKE TO SEE CONTENT MARKETING RESULTS?

Content marketing results can take time – for a few reasons. Firstly, search engines generally rank higher authority domains at the top of search results. This means older articles do well, so it could take around a year before your new content starts drawing in website traffic. It also depends on the keywords you’re targeting.

Content marketing results generally compound over time, as a result of consistency and strategy rather than any one content piece. Though with that said, we’ve seen many cases where just a few well written and carefully structured pieces of content can be the biggest sources of overall website traffic.

ARE CONTENT MARKETING SERVICES EXPENSIVE?

Content marketing campaigns vary depending on the business’ short term and long term objectives. But, rushed content creation is never good; ideally, content marketing services should encompass everything from consultation to writing time, to editing and promotion and continual monitoring. Vine Digital prides itself on delivering results that are focused on ROI, and we trace our content marketing back to real results and costs so you can see exactly where your money’s going. After a quick consultation with our content strategy experts, we will be able to advise the optimal content marketing strategy to help you achieve your goals.

I’VE BEEN BURNED BY A CONTENT MARKETING AGENCY BEFORE. WHAT MAKES YOU DIFFERENT?

Content marketing campaigns vary depending on the business’ short term and long term objectives. But, rushed content creation is never good; ideally, content marketing services should encompass everything from consultation to writing time, to editing and promotion and continual monitoring. Vine Digital prides itself on delivering results that are focused on ROI, and we trace our content marketing back to real results and costs so you can see exactly where your money’s going. After a quick consultation with our content strategy experts, we will be able to advise the optimal content marketing strategy to help you achieve your goals.

DO YOU GUARANTEE RETURN ON INVESTMENT?

No, we don’t, and you should avoid any content marketing agency that does. We work to optimise your content to work within Google’s search algorithm and normal user behaviour, which leaves room for a wide range of business factors that are outside any content creation team’s control to affect search engine rankings. With that said, our content creation team has an enviable track record, of which we are very proud. We place ROI at the heart of all our content marketing services, and will work tirelessly with you to achieve great results.

DO YOU TIE US TO A CONTRACT?

Not if you don’t want us to. We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.