Conversion Rate Optimisation (CRO)

A conversion is an action that a user takes on a website that directly correlates to business objectives. It’s essential to define your conversion goals and ensure all improvements to the website lead to an increase in conversion rates.

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This is How We Do It

• Identify your macro and micro conversions

• Track them in Google Analytics to give us base measurements

• Theorise various changes that might increase conversions

• Propose design or content tweaks to acommodate the changes

• A/B test a variant vs. the control version

• Analyse the results

• Implement the successful version

• Repeat!

The actual conversions you desire are identified and targeted in your complete digital strategy. We make sure that every single element of your strategy is focused on increasing conversions.