User Experience (UX)

Every website has its own demographic and psychographic, each with its own nuances and distinctions. You need to know what your users value, find useful, enjoy interacting with, and what induces a desired conversion. To determine these facts, we use numerous techniques to improve your website for optimal UX

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This is How We Do It

• Gather hard user-centric data from Google Analytics

• Outline the various personas we wish to target

• Propose various changes to user-interface design, content, information architecture, tools, and interactive features

• Conduct rigorous A/B testing to determine optimal changes