Tara Wesson
Tara Wesson
1st Mar, 2021
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing goals. One part of my day might be spent writing social media posts; another few hours will be dedicated to sales writing or blog posts. While all these tasks fall under the umbrella of content marketing, there are some key differences between copywriters and content writers. Here’s how to tell the difference between copywriting and content writing, why this distinction is important, and how to get the best of both worlds in your own content...
Tara Wesson
Tara Wesson
1st Mar, 2021
So you’ve braved the blank page, and you’ve written a draft. Well done! That’s often the hardest part. But the job isn’t over yet; you still need to edit your work, to ensure you’re publishing the best content possible. Whether it’s a blog post, social media post or article for your website, great content is within your reach. These tips and tricks will help you take your content marketing efforts to the next level, giving your content an immediate facelift and improving the overall user experience of your site. Quick Tips to Improve Your Content Write with the audience’s...
Ruth Chapman
Ruth Chapman
27th Nov, 2020
sprouterr logo
Digital marketing services made for small-medium businesses   In June of this year, we launched Sprouterr - a digital marketing agency made for the needs of small-medium businesses. Sprouterr aims to provide results, transparency and industry experience with its four services: SEO, PPC, Design and Development. Here’s all you need to know about Vine’s new brand.   Why Did We Create Sprouterr?   We created Sprouterr to fill a gap in the market. In the digital marketing industry, what you pay is what you get. For many small businesses, this means that they...
Ruth Chapman
Ruth Chapman
25th Nov, 2020
google vs bing ads
  If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have as you decide where those advertising dollars are best spent. While Google dominates as the most-used search engine in the world, Bing is becoming an increasingly close second. Here’s why the Vine Digital team believes that it’s best to use both, capitalising on the unique benefits offered by each. Google needs no introduction for anyone marketing themselves online. With billions of users turning to the search engine for answers to their questions on a...
Ruth Chapman
Ruth Chapman
24th Nov, 2020
page one of google
  Dear Sir/Madam, We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these kinds of emails on a weekly basis, and as an SEO company this humours us. But for business owners, hearing this day in and day out can be daunting. And let’s be honest - SEO is a ‘nice to have’ for most small to medium businesses. But right now, you need more revenue and more sales. So let’s speak honestly - how important is it really to get your website ranking in the top spot? What’s it like, you might ask those at the top of Google’s search...
Ruth Chapman
Ruth Chapman
17th Nov, 2020
how secure is your website
  A website without security is like a house without locks; if you don’t have it, you can’t really be too shocked when it gets broken into. Just like this real-life example, there can be serious implications for a website failing on the security front. For one, it could affect your results on Google, even getting you possibly blacklisted by the search engine. All things considered, website security is well worth the effort. So how do you make a website secure? Here are some tips and tricks to make sure your website is a fortress, so you can focus on boosting the quality of...
Ruth Chapman
Ruth Chapman
9th Nov, 2020
how to beat holiday rush
  As business owners, we’re heading into the busiest time of year. Black Friday, Boxing Day and Christmas can seem like looming events to ‘get through’ rather than being an opportunity to maximise sales and customer loyalty. While nobody can predict what a COVID-Christmas will look like, we do know that for the most part of 2020, customers have increasingly shopped online. By planning your festive campaigns early, you can avoid the chaos of this period. While shoppers seem to leave their Christmas shopping later and later, the early bird gets the worm when it comes to...
Ruth Chapman
Ruth Chapman
2nd Nov, 2020
website toolbox
  People expect imagery and text on a website: that’s simple. But how do you push beyond that simplicity, getting the user to engage? Well, engagement is a measure of UX. If your users are engaging, you can be certain they’re having a positive experience on your site. Website engagement tools make the user happier, and can be added with a little creative thinking and a little freedom granted to the designer.   How do you know if a user is engaging?   A happy user can be measured by the following: Page click throughs Conversions Responding to call...
Ruth Chapman
Ruth Chapman
21st Oct, 2020
A solid SEO strategy can make a world of difference to your business, so it’s a smart move to seek the help of specialists. Some agencies are brilliant, some are average, and some give the entire business a bad name. How do you tell good from the bad, to find the right fit for your goals? You can ask these questions. These questions cut through the pumped up sales pitches and help you uncover what you need to know: whether they’ll respect you, communicate with you, and help you grow.   First, Ask Yourself These Questions Before you contact an SEO agency, you need to know...