One of the most important steps of any SEO strategy is defining precise SEO goals. And surprisingly, this step tends to be overlooked by marketing specialists and sometimes by SEOs as well.
Quite often, SEOs apply the same methodology to all websites they work on:
- They start with a technical audit, they try to fix any potential issues.
- Then, they may be doing a bit of On-page optimizations, rewriting titles, headings, and meta descriptions.
- Only then, they would start thinking of a content strategy, or plan a backlink acquisition campaign.
Doing all that is fine, in some cases, but if we have precise goals to go after, our SEO strategies can be much more efficient, and much more granular.
Let’s say you have a website that receives 1,000 organic sessions a month and you go speak to an agency or an SEO specialist. You tell them that you wish to get 10,000 organic sessions a month in 12-month time (a very reasonable goal). The agency or the specialist will be able to get back to you with a strategy that aims to acquire that much traffic. Each deliverable will be focused on that goal. They will also be able to tell you if it is an achievable goal based on your SEO history and your SEO budget.
SEO is a traffic channel like any other traffic channel, it needs to be treated the same way we would tread PPC campaigns. Goals, KPIs, and getting a positive ROI should always be the base of your SEO strategy.
In the video below, I explain
- Why having SEO goals is crucial,
- What you need to do to be able to define your own SEO goals
- What kind of goals you can eventually go after
I hope you will learn a thing or two after watching the video. If you need help defining your SEO goals, or if you have questions about SEO in general, feel free to reach out to me directly on LinkedIn.