Google is continuing its mobile focus by introducing expandable site links for select mobile searches. This isn’t something that appears on every search just yet, but as always, we can expect a broader rollout sooner rather than later.
Here’s what they look like on mobile:
Expandable site links have been available for desktop searches for a long time. They allow the searcher to navigate deep within a website straight from the search results. Unfortunately, whether or not Google ‘awards’ your listing with deep links is not within a site owner’s control, but, we do know that if your website is easily navigable for both human users and the search engines, you are more likely to see them in search. It also greatly helps if your more popular pages are well-optimised and are linked to by numerous authoritative websites – more the reason to keep up with the optimisation and backlink acquisition.
If you are seeing deep links appear for your search listings, then pay close attention to which pages you’re seeing the links for. If you see pages which you don’t particular want such high-visibility for, you can actually ‘demote’ them using Google’s Search Console. You can read Google’s full page about it here or see below for some quick instructions:
Demote a sitelink URL:
- Under Search Appearance, click Sitelinks.
- Follow the steps for the URL you don't want a sitelink to appear.
- In the Demote this sitelink box, put in the URL of the sitelink you want to demote.
- And you're done. Just be patient for Google to make this change happen as it can take some time.