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Yana Krotova
31st Mar, 2016

Image showing search for domains.google redirected to Google Domains page

Image Source: https://plus.google.com/+GoogleBusiness/posts/T4Q15iwAfK3?cfem=1

Google announced a release of new domain name endings, along with the news that Google Domains has moved to domains.google. This is following the company’s adoption of a new top-level domain (TLD), .google.

People who want to get a unique URL through the search giant’s domain-name buying service now has to visit domains.google, or will be redirected to the new site. The same thing is true for anyone visiting google.com/domain or domains.google.com.

Only Google can use the .google domain for their own properties. But there are 90 TLDs and custom email addresses that clients can choose from, which were announced back in October. These include .florist, .energy, .vision, .ninja, .media, .cool, .voyage, .pizza and many others, which are available for US users. Google continues to embrace other new top-level domains.

People are no longer limited to the old .com or .net, and Google’s move to its own domain ending serves as a reminder of this.

Since ICANN first announced in 2011 that it will extend TLDs beyond the usual .com, .net or .org domains, there has been numerous TLDs that were made available. This allowed companies to buy industry-specific domains or a more unique closed TLD. This is what Google did when it nabbed its own branded TLD .google.

While Google Domains is considered the first official TLD that the company used, Google has switched domains several times in the past. It switched to a different TLD for the first time in 2014 with nic.Google that redirected to the company’s Registry page. It was only in September of last year that it quietly moved to .Google domain. In last year’s April Fool’s Day celebration, it also reversed its homepage and URL for one day to com.Google.

Google Domains remains a beta product since it was made available to everyone in the US in January of last year. The move to have it hosted on its very own .Google domain is seen as a step leading to Google becoming a TLD registrar. It is also seen as an evolution for the Google Domains service.

People also speculate that the company may move other properties to the new domain. As shown on the comments made on the Google blog, people foresee services moving to the new domain ending, such as drive.google, calendar.google, photos.google, or inbox.google.

But it is unlikely that Google.com will become Google.google.