Cillian Bracken Conway
27th Apr, 2021
serp mcdonalds australia
  What is schema markup? (with examples) Types of schemas The benefits of schema markup Structured Data Testing Tool (SDTT) Ways to create rich snippets Many factors affect search rankings; one major factor is the content’s relevance to the user’s query. Schema markup is one method of increasing relevance, but it’s not often discussed by SEO experts. Why? Because it seems too technical for clients to understand. This is a problem, because schema can be vital to the success of an SEO campaign. We break down the main facts about schema markup, and tell you...
Elmo Stoop
23rd Apr, 2021
Friday the 13th is always revered and joked about, but Friday the 13th of March 2020 is one “Friday the 13th” I’ll remember for a very long time to come. Due to COVID-19, markets panicked globally. The following Monday, we held a team meeting to announce we’d be working from home due to growing concerns in Australia. Thinking we’d be back in the office in a month or two was naive, in hindsight… We all know what happened in the months after that. Black swan events tend to change your mindset pretty quickly. Coincidentally, our management team had jotted down a black swan...
Tara Wesson
1st Mar, 2021
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing goals. One part of my day might be spent writing social media posts; another few hours will be dedicated to sales writing or blog posts. While all these tasks fall under the umbrella of content marketing, there are some key differences between copywriters and content writers. Here’s how to tell the difference between copywriting and content writing, why this distinction is important, and how to get the best of both worlds in your own content...
Tara Wesson
1st Mar, 2021
So you’ve braved the blank page, and you’ve written a draft. Well done! That’s often the hardest part. But the job isn’t over yet; you still need to edit your work, to ensure you’re publishing the best content possible. Whether it’s a blog post, social media post or article for your website, great content is within your reach. These tips and tricks will help you take your content marketing efforts to the next level, giving your content an immediate facelift and improving the overall user experience of your site. Quick Tips to Improve Your Content Write with the audience’s...
Ruth Chapman
27th Nov, 2020
sprouterr logo
Digital marketing services made for small-medium businesses   In June of this year, we launched Sprouterr - a digital marketing agency made for the needs of small-medium businesses. Sprouterr aims to provide results, transparency and industry experience with its four services: SEO, PPC, Design and Development. Here’s all you need to know about Vine’s new brand.   Why Did We Create Sprouterr?   We created Sprouterr to fill a gap in the market. In the digital marketing industry, what you pay is what you get. For many small businesses, this means that they...
Ruth Chapman
25th Nov, 2020
google vs bing ads
  If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have as you decide where those advertising dollars are best spent. While Google dominates as the most-used search engine in the world, Bing is becoming an increasingly close second. Here’s why the Vine Digital team believes that it’s best to use both, capitalising on the unique benefits offered by each. Google needs no introduction for anyone marketing themselves online. With billions of users turning to the search engine for answers to their questions on a...
Ruth Chapman
24th Nov, 2020
page one of google
  Dear Sir/Madam, We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these kinds of emails on a weekly basis, and as an SEO company this humours us. But for business owners, hearing this day in and day out can be daunting. And let’s be honest - SEO is a ‘nice to have’ for most small to medium businesses. But right now, you need more revenue and more sales. So let’s speak honestly - how important is it really to get your website ranking in the top spot? What’s it like, you might ask those at the top of...
Ruth Chapman
17th Nov, 2020
how secure is your website
  A website without security is like a house without locks; if you don’t have it, you can’t really be too shocked when it gets broken into. Just like this real-life example, there can be serious implications for a website failing on the security front. For one, it could affect your results on Google, even getting you possibly blacklisted by the search engine. All things considered, website security is well worth the effort. So how do you make a website secure? Here are some tips and tricks to make sure your website is a fortress, so you can focus on boosting the quality of...
Ruth Chapman
9th Nov, 2020
how to beat holiday rush
  As business owners, we’re heading into the busiest time of year. Black Friday, Boxing Day and Christmas can seem like looming events to ‘get through’ rather than being an opportunity to maximise sales and customer loyalty. While nobody can predict what a COVID-Christmas will look like, we do know that for the most part of 2020, customers have increasingly shopped online. By planning your festive campaigns early, you can avoid the chaos of this period. While shoppers seem to leave their Christmas shopping later and later, the early bird gets the worm when it comes to...