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Sofiann McKerrell
1st Nov, 2017
We were expecting it to be released in 2018, it has finally been deployed earlier, as Gary Illyes confirmed at the SMX East conference the 25th of October 2017. Google’s mobile-first index is being deployed now. We were expecting the new index to be released in 2018, but the early rollout was confirmed by Gary Illyes at the SMX East conference on the 25th of October 2017. We don't yet how many websites have been impacted by this algorithm update. It appears that the complete release will take some time as Google seems to be cautious with the deployment. How does Google...
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Sofiann McKerrell
7th Sep, 2017
Google has finally rolled out inline editing in search, allowing local businesses to manage their listing without leaving Google local search results. In a post, Google said that the goal was to create a simple business dashboard that is easy to access right in Google search. “Just find your business on Google Search, and you can complete and enhance your listing”. Business can also share photos and posts, as well check the number of views they are getting. After logging in to their Google My Business (GMB) account, business owners can run a search and find features that will...
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Sofiann McKerrell
31st Aug, 2017
Google has recently launched a limited test where local pack snippets show website mentions that match consumer query. Matt Schexnayder of SpareFoot, a search engine for storage companies, sent Search Engine Land a tip on local pack results displaying the test outcome. If consumer searches for “climate control” in a specific location, for example, the search results will have an additional line in the snippet that indicates a storage company does have “climate controlled” storage units. (Photo by Matt Schexnayder on Search Engine Land....
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Sofiann McKerrell
29th Aug, 2017
Google is set to roll out a new version of Chrome next year. One that has a built-in feature for blocking intrusive and annoying adverts. Clearly, Google has no love for such pop-up adverts and are working to remove them from websites. This means advertisers, business owners, and marketers, should check the adverts on their site and determine if they fall under obnoxious and annoying. Many believe Chrome advert blocking is simply a means for Google to favour its own advert formats. But the tech giant’s priority has always been to provide users with a positive...
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Sofiann McKerrell
24th Aug, 2017
Facebook is adding a new feature that will allow publishers to add brand logos to article links that will appear in search results and trending news lists. (Photo by Facebook Media.) Instead of names beneath article headlines, publisher’s logos will be placed instead. The change may seem purely cosmetic, but Facebook hopes that this move will prevent users from falling for fake news. The company realised that people rarely recognise the publication behind news feeds and articles that appear on Facebook, thus the need for publishers’ logos to be added. In a company blog post,...
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Sofiann McKerrell
22nd Aug, 2017
(Photo by Pixabay. https://cdn.pixabay.com/photo/2016/12/24/15/23/online-shopping-1929002_960_720.png) New data from consumer reports showed that consumers are becoming impatient while brands are having difficulty keeping up and satisfying consumer demands. All research and reports coming out about consumer experience (CX) provided evidence of consumer dissatisfaction, particularly on mobile page speeds, resulting in abandonment. According to a report in think with Google, recent data showed that “40% of consumers will leave a page that takes longer than three seconds to...
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Sofiann McKerrell
17th Aug, 2017
At 10:00 AM ET, the ability to leave local reviews on Google Maps started returning errors, such as "The Google Maps API server rejected your request….” (Screenshot from Google Maps listing. http://bit.ly/2uR1Mrz) The problem lasted for about 4 hours until Google managed to fix the bug. During the outage, people can’t post a review for a local listing. Some managed to do so, by repeatedly refreshing the page or clicking on “Write a Review”. Why the fuss on local reviews on Google Maps 4 hours may not seem a long time but translate to a loss for businesses and...
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Sofiann McKerrell
15th Aug, 2017
(Screenshot is taken from Google My Business. https://www.google.com/business/) In a recent study performed by Google, results showed that there is little correlation between traffic and influence where local search is concerned. While the focus on local SEO and SEM helps publishers to show up in search results, it may not have an influence on whether a user will choose or buy your business. Publishers and marketers need to create consumer experience to achieve influence, which can be done by matching content to the needs of a consumer or based on what they are looking...
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Sofiann McKerrell
10th Aug, 2017
Massive drops in CPC across Google AdSense caused a surge of panic among publishers. The decline was first noticed on August 5, causing a chatter in Twitter, Google AdSense Help, and WebmasterWorld. The cause is not a reporting glitch or interface bug, Google has confirmed, but ad buyers that were exploiting the ad system. Google has promptly blacklisted the culprits. In a statement given to Search Engine Land, Google acknowledged the issue of declining cost-per-click ads on a publisher’s website and identified the cause of the problem. “Several ad buyers were using...