Avatar
Sofiann McKerrell
8th Aug, 2017
facebook ad crosshair
Facebook has extended Dynamic Ads to real estate listings. From e-commerce sites to other industries, the social media giant has now included realtors in the list of businesses that can use dynamic ads retargeting. The new product will promote a property’s availability, price, and a number of bedrooms to anyone browsing a real estate site or app. Ads on Facebook and Instagram will be served to users searching home and apartment listings as part of retargeting. This variation of ads retargeting called Dynamic Ads for Real Estate works similarly to the Dynamic Ads for Retail and...
Avatar
Sofiann McKerrell
1st Aug, 2017
LocalSEOGuide, an SEO consulting agency for multi-location brands, has a new tool that monitors changes in Google My Business (GMB). Locadium works similar to other monitoring services for local listings, such as Yext, Moz, BrightLocal, or Brandify, but is exclusively focused on GMB. It comes with additional functionalities as well. (Photo by Google My Business. https://www.google.com/business/2017/images/static/index/emerging/hero-bottom_1x.png) LocalSEOGuide founder Andrew Shotland said that Locadium is the only tool that is capable of monitoring GMB’s “front end”...
Avatar
Sofiann McKerrell
26th Jul, 2017
A new feature has been added to the new Google AdWords interface. This time, it is a new interaction option to adjust bids for calls, designed to get call extensions to show in mobile search ads. The bid adjustment specifically for calls provides insights as to how often or not call information appears in mobile search ads. It has a range of between -90% and +900%. (Photo by Search Engine Land. http://searchengineland.com/figz/wp-content/seloads/2017/07/adwords-call-bid-adjustments-582x600.png) In an announcement, Google explained that certain businesses may see higher order value...
Avatar
Sofiann McKerrell
25th Jul, 2017
movie justice league in google serps
Google has confirmed that they are testing a new feature where videos auto play in search results. Considering that the tech giant has always kept search results unobtrusive, the small experiment is considered by many as a surprising move. According to a Google spokesperson, “we are constantly experimenting with ways to improve the search experience for our users, but have no plans to announce at this time”. (Photo by the SEM Post. http://www.thesempost.com/wp-content/uploads/2017/07/google-autoplay-search-results-1.png) In this new feature, videos that will appear in the...
Avatar
Sofiann McKerrell
21st Jul, 2017
data assistant
The “ask a question” functionality has finally been added to Google Analytics and Google Analytics 360, making data retrieval much quicker and more convenient for webmasters. In this new feature, users only need to ask a question, such as “How many users did we get from organic search in July” and the exact number will be returned. It’s a nice touch from Google who are obviously keen on making data more accessible and interpretable. (Photo by MarketingLand. http://marketingland.com/wp-content/ml-loads/2016/05/IMG_6153_2_JPG.png) This functionality is the result of...
Avatar
Sofiann McKerrell
18th Jul, 2017
teenagers
A recent Total Audience report from data analyst firm Nielsen Media Research revealed that Gen-Z now comprises 26% of all media consumption. Gen-Z is those born between 1997 and 2015, with the oldest member now 20 years old. It’s been found that they watch less conventional TV than, a surprisingly low number of just 8 minutes per day accessing the internet via ‘traditional’ computers. Mobile is no longer the future, it is the now. Adding millennials into the equation brings the number up to 48%, meaning nearly half of all internet browsers are aged 37 or under at the time of...
Avatar
Sofiann McKerrell
13th Jul, 2017
google search analytics missing
Following an update on their data anomalies page, Google announced that new users who signed up to Google Search Console between 21 June and 10 July 2017 experienced data loss. According to the tech giant, “All first-time Search Console users who joined Search Console during this period will be missing site data during this period”. (Photo by Search Engine Land, http://searchengineland.com/figz/wp-content/seloads/2017/03/google-search-analytics-missing.png) SEOs and webmasters who recently signed up and verified properties will not see data for the 20-day period when the data...
Avatar
Sofiann McKerrell
11th Jul, 2017
smx paris 2016 gratuit
Vine Digital was at the SMX conference in Paris on the first and the second of June 2017. This event is probably the most complete and complex expo dedicated to the search marketing industry. In 2016, we went to in Sydney's SMX, this year we went to Paris and we have learned a lot. I have selected and summarised the most important information that I believe any person working in the search industry should know. Mobile Index First - Be prepared for it Mobile Index First is probably the most important Google update since Panda or Penguin have come up. Google won’t use its Desktop...
Avatar
Sofiann McKerrell
10th Jul, 2017
google menu tab
Looking for restaurants on mobile has just become more convenient with the addition of the Menu tab on the local panel. Google has added a new tab that allows users to access a particular restaurant’s menu. (Credits: Photo by Search Engine Land; http://searchengineland.com/figz/wp-content/seloads/2017/07/google-menu-tab.png) For as long as the Google can pick out menu items, the Menu tab will appear on a restaurant’s local panel. This means not all food establishments may have them, although many restaurants already come with this feature. The Menu tab appears next to the...