Google is set to give Adwords a facelift to rejuvenate the 15-year old platform and to make it easy for users to navigate and use. The redesign will enable it to keep up with the changes of the world, including the shift from desktop to mobile. The redesigned platform is set to roll out by the end of 2017.
In a bid to bring it back at the centre of web search and mobile user experience, Google is developing a third-party keyboard for iOS devices. The new feature is seen as a way to increase web searches coming from iOS devices, particularly the iPhone. When the keyboard will be released is unclear.
CEO of Twitter Jack Dorsey confirmed that tweets will remain at 140 characters, and any rumours of expansion are completely untrue. Although there will be changes to the online social networking service, the signature number of characters per tweet will be the same. Twitter celebrated its 10th anniversary yesterday.
Google Maps is up for an upgrade with a dedicated ride-sharing tab to be added, which will be rolled out to Android over the next few days. The new tab will list ride-sharing options, so users can choose which ride is the cheapest, available within the area, and with quick pick-up times. In addition to Uber, other ride-sharing services will be added to five countries.
Microsoft has upgraded Skype for Web, adding new features for a more viral adoption, and to keep up with newcomers and competitors in the communications sphere. Users can now make landline and mobile calls, watch YouTube videos without leaving Skype, invite non-Skype users to join an ongoing conversation, and get notifications for incoming calls or IM.
Social monitoring platform BlabPredicts has transformed itself into a data targeting company that allows agencies, publishers, and brands to do more with the information provided by the firm's dashboard reports. The expanded capability of the new platform provides an opportunity to get maximum results with highly targeted and real-time ads.
The experimental new podium that has been used by US presidential candidates to interact with the public in real-time and directly though Search is being tested for business use. Rolled out, this will allow organisations to communicate using images, long-form text, and videos directly on Google. Published post can be shared to popular social networks as well.
Facebook is set to announce in this year's F8 that it will open Facebook Messenger to publishers. Once rolled out, publishers can automatically distribute content through the message app, serving people headlines throughout the day. As one of the biggest mobile messaging apps, publishers would choose Messenger over other apps.
Mobile websites must deliver a fast user experience, if they are to make a lasting impact and get local consumers to patronise a business. If a site takes even more than just a second longer to load, people would abandon it. So it is no longer enough to just have a mobile-ready website, it must have speed and must provide a positive user experience as well.