Sofiann McKerrell
15th Aug, 2017
(Screenshot is taken from Google My Business. In a recent study performed by Google, results showed that there is little correlation between traffic and influence where local search is concerned. While the focus on local SEO and SEM helps publishers to show up in search results, it may not have an influence on whether a user will choose or buy your business. Publishers and marketers need to create consumer experience to achieve influence, which can be done by matching content to the needs of a consumer or based on what they are looking for. For...
Sofiann McKerrell
10th Aug, 2017
Massive drops in CPC across Google AdSense caused a surge of panic among publishers. The decline was first noticed on August 5, causing a chatter in Twitter, Google AdSense Help, and WebmasterWorld. The cause is not a reporting glitch or interface bug, Google has confirmed, but ad buyers that were exploiting the ad system. Google has promptly blacklisted the culprits. In a statement given to Search Engine Land, Google acknowledged the issue of declining cost-per-click ads on a publisher’s website and identified the cause of the problem. “Several ad buyers were using...
Sofiann McKerrell
8th Aug, 2017
facebook ad crosshair
Facebook has extended Dynamic Ads to real estate listings. From e-commerce sites to other industries, the social media giant has now included realtors in the list of businesses that can use dynamic ads retargeting. The new product will promote a property’s availability, price, and a number of bedrooms to anyone browsing a real estate site or app. Ads on Facebook and Instagram will be served to users searching home and apartment listings as part of retargeting. This variation of ads retargeting called Dynamic Ads for Real Estate works similarly to the Dynamic Ads for Retail and...
Sofiann McKerrell
1st Aug, 2017
LocalSEOGuide, an SEO consulting agency for multi-location brands, has a new tool that monitors changes in Google My Business (GMB). Locadium works similar to other monitoring services for local listings, such as Yext, Moz, BrightLocal, or Brandify, but is exclusively focused on GMB. It comes with additional functionalities as well. (Photo by Google My Business. LocalSEOGuide founder Andrew Shotland said that Locadium is the only tool that is capable of monitoring GMB’s “front end”...
Sofiann McKerrell
26th Jul, 2017
A new feature has been added to the new Google AdWords interface. This time, it is a new interaction option to adjust bids for calls, designed to get call extensions to show in mobile search ads. The bid adjustment specifically for calls provides insights as to how often or not call information appears in mobile search ads. It has a range of between -90% and +900%. (Photo by Search Engine Land. In an announcement, Google explained that certain businesses may see higher order value...
Sofiann McKerrell
25th Jul, 2017
movie justice league in google serps
Google has confirmed that they are testing a new feature where videos auto play in search results. Considering that the tech giant has always kept search results unobtrusive, the small experiment is considered by many as a surprising move. According to a Google spokesperson, “we are constantly experimenting with ways to improve the search experience for our users, but have no plans to announce at this time”. (Photo by the SEM Post. In this new feature, videos that will appear in the...
Sofiann McKerrell
21st Jul, 2017
data assistant
The “ask a question” functionality has finally been added to Google Analytics and Google Analytics 360, making data retrieval much quicker and more convenient for webmasters. In this new feature, users only need to ask a question, such as “How many users did we get from organic search in July” and the exact number will be returned. It’s a nice touch from Google who are obviously keen on making data more accessible and interpretable. (Photo by MarketingLand. This functionality is the result of...
Sofiann McKerrell
18th Jul, 2017
A recent Total Audience report from data analyst firm Nielsen Media Research revealed that Gen-Z now comprises 26% of all media consumption. Gen-Z is those born between 1997 and 2015, with the oldest member now 20 years old. It’s been found that they watch less conventional TV than, a surprisingly low number of just 8 minutes per day accessing the internet via ‘traditional’ computers. Mobile is no longer the future, it is the now. Adding millennials into the equation brings the number up to 48%, meaning nearly half of all internet browsers are aged 37 or under at the time of...
Sofiann McKerrell
13th Jul, 2017
google search analytics missing
Following an update on their data anomalies page, Google announced that new users who signed up to Google Search Console between 21 June and 10 July 2017 experienced data loss. According to the tech giant, “All first-time Search Console users who joined Search Console during this period will be missing site data during this period”. (Photo by Search Engine Land, SEOs and webmasters who recently signed up and verified properties will not see data for the 20-day period when the data...