In the e-commerce business world of today, you need a website. You also need a strong presence on social media sites, including Facebook, YouTube and Yelp, as well as others. In this article you can find some of the features of SEO explained in a way that promotes income, as well as helping you meet the goal of your business, one of which is to attract more traffic to your website.
If you thought that putting up a one-page website which says who you are, where you are located and a listing of your catalog entries would bring lots of new customers to your virtual or physical door step, it is likely that you were unpleasantly surprised at the lack of response. In part, this disinterest in you and your products could be traced to a number of issues. One of the most likely causes for no response, is that no people are seeing your URL when they search for one of the products you sell.
The ranking of search engine results depend on proprietary algorithms which rate various factors and assign a rank to the site. These algorithms change over time, each time with the hope that searchers and customers will have a more positive experience when they do click on a search results link. If your site doesn’t appear toward the top of the rankings for your major keywords, potential customers simply won’t know you are there and waiting for business.
The goal of optimisation professionals is to move your keyword URL links to the coveted top of the first page of search results. This is done by making all the factors in your website more closely aligned with the algorithms currently in use. If you think about how you search for something among the millions and billions of available websites, you know that you are unlikely to look very far into the entries before clicking on a link that appears to have the information you need, whether it is content, product descriptions or services.
So, the initial optimisation steps are to identify relevant keywords or search terms which might apply to your business and to weave them into the content of your website in a natural and ‘organic’ manner. The content should be interesting, current and written in a way your target audience will appreciate. Spelling, punctuation, and grammar are important. So is accurate and timely information.
Even if all of the above factors are carefully and correctly done, most searchers won’t wait more than a few seconds to see your page load. They also won’t bother to follow broken links and hard-to-find order pages or other site elements.
You should make use of a variety of venues to get your business more widely known. There are number of popular social media sites which can be used to spread your message. Think about how you can use YouTube and Facebook, for example.
You should also be aware of customer reviews about your services. People tend to listen to experiences of friends and neighbours. They also may look at customer reviews before deciding on the purchase of one brand or model over another. Respond to good reviews, as well as not-so-good comments.