Running your own Shopify store? Looking for some proven ways to turn readers into customers? If the answer to both questions is yes, this article is for you.
In 2020, more people are using Shopify than ever. It is one of the most highly trusted eCommerce platforms out there, fitting the needs of most. However, knowledge of Shopify as a platform is vital, as is a knowledge of its SEO. It determines how potential customers might shop with you, and why they choose you over your competitors.
The trick is to make it easy for shoppers to find your store. This milestone can be achieved with some Shopify Search Engine Optimisation techniques.
With these tips, you can attract paying and qualified clients to your Shopify store.
Frame Up The Perfect Shopify Site Structure
We suggest that you keep your site structure as simple as possible; don’t go overboard with categories and subcategories.
Products should be easily accessible and just a click away from your home page. Start your collections with simple categorisations and then dive deeper for subcategories.
Your site should also have an ‘About Us’ page and a ‘Contact Us’ page to show your credibility, as this will enhance the clients’ satisfaction level.
Optimise Your Collection Descriptions for SEO
To rank in search results for specific keywords, you need to write attractive, customer-focused collection names that are optimised for SEO. The collections should be grouped by product category. For example, a cosmetics store might have a “Face Makeup” section with a solid SEO-optimised description. These collections are basically a chance to write engaging content, to improve Shopify SEO. If you add inter-links and improve on-site navigation, it will further enhance the SEO of your store.
Optimise Your Shopify Product Pages
Once you’ve added videos, descriptions and all of the SEO basics, you can optimise the product description pages. The goal here is to communicate clearly about the product.
On the product pages, customers ask questions about the products. If you leave these questions unanswered, the customer will leave your site and abandon the idea of buying from your store.
You should learn and master the art of positioning your product as the solution to their problems. Just make sure to add simplified information, as users only skim. Long story short – your product pages should be loaded with reasons to add the product to their cart. Add video, and your sales could see an 88% boost.
At the end of the day, this discussion revolves around maintaining user flow and creating seamless UX. Once you achieve these goals, you can look forward to organic sales.