Ruth Chapman
Group Managing Director | Vine Digital
Ruth Chapman is an experienced digital marketer, educator and innovator within the health, pharmaceutical and FinTech industries. Since joining Vine Digital, Ruth has become an invaluable pillar of support—for our clients, stakeholders and team members in equal measure. With her wealth of experience and passion for verifiable ROI, Ruth is a respected leader and driver of long-term growth.
Experience at Vine Digital
2021 – 2022
Business Director
Vine Digital
2020 – 2021
Client Services Director
Vine Digital
2019 – 2020
Senior Digital Strategist
Vine Digital
2017 – 2019
Key Account Manager
Vine Digital
Past Experience
2016 – 2017
Digital Account Manager
Titan Digital
2015 – 2016
Account Manager
R.O.I Digital
2011 – 2015
Marketing Coordinator
Duram
Qualifications
2004 – 2009
B Bus Sci, Marketing
University of Cape Town
2004
Certificate in PR, Public Relations
Varsity College
“It is my constant pursuit to bring clarity to the digital marketing landscape, and I enjoy educating clients on the benefits and opportunities of digital marketing.”
About Us
Vine Digital was founded in 2015. Having noticed a gap in the market, our founders knew they could set a new industry standard for digital marketing services: with an emphasis on transparency, education and quantifiable results.
They named the business Vine Digital because of its association with organic growth. In addition, the name was a nod to the notion of “hearing it through the grapevine” – as businesses would traditionally receive customers solely through referrals. To this day, our team embraces a mindset of constant growth: collaborating on a global rotation of time zones. Your campaigns never sleep, and neither does Vine Digital. We offer comprehensive management of your brand’s presence—and our expertise has allowed us to continue growing into the Vine Digital name as we’ve expanded over the years.
What Makes Us Different?
At Vine Digital, we strive for growth: and have fun while we’re doing it.
We commit to excellence, and act with integrity and humility. Our specialists and dedicated AMs will communicate regularly with you on what’s working, and where we can improve. Vine Digital’s company principles guide us in our day-to-day: reminding us what we stand by, and how to conduct ourselves in our work.
Industry Expertise
Our experts have decades of combined experience working in the specialised fields of health and fintech; with that comes a deep understanding of the industry’s landscape, unique demands and regulations. We know how to make you stand out against your competitors, so you can increase your share of voice with every month.
Operational Excellence
We’re forever refining our internal systems and processes, so our clients strategies are seamless from concept to production, through to implementation and reporting. We’ve built bespoke workflow tools to ensure we operate efficiently, resulting in a superior product.
Bespoke Solutions
Our strategies aren’t one size fits all; to Vine Digital, there’s no such thing. Every health and fintech business has its own needs and goals, and your campaigns should reflect that. Our team takes the time to listen, ensuring that your strategy fits like a glove so you generate maximum ROI.
Entrepreneurial and Innovative
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market. We foster an innovative mindset, and encourage our global team of specialists to contribute new approaches and perspectives to ensure that we stay ahead of the curve and continue to think outside the box.
Partner With Us on Your Terms
At Vine Digital, we don’t believe in a traditional client/agency dynamic. We treat our clients as partners, and are dedicated to maintaining that relationship. We want you to be so impressed with your results each month, you’ll want to continue working with us. That’s why we don’t do lock-in contracts.
Transparency & Education
We’re passionate about digital strategies, and we’re equally as transparent about how we implement them. We empower our partners with an understanding of digital marketing, so you can have as much insight and knowledge on the strategy as you’d like.
Our Digital Marketing Services
Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimisation. With SEO, your business can rank at the top of search results and attract qualified customers: leading to increased conversions.
Paid Search Ads
Paid search advertising puts your business in front of people who search for keywords relevant to your product. At Vine Digital, we build efficient strategies geared towards business objectives.
Paid Social Ads
Paid social media advertising can give your brand an unprecedented level of exposure. Our paid media specialists create scroll-stopping campaigns, tailored to the interests of your target user.
Programmatic & Media Buying
Programmatic gives your campaigns a laser focus, targeting profiles based on interests, demographics, browser histories and shopping habits. Become an industry trailblazer and explore programmatic for your brand today.
Web Design
Your website is the heart of your digital marketing efforts. Design is about creating a beautiful site—but it’s so much more than that, as it draws on SEO, UX/UI and CRO best practices.
Agile Web Design
Agile web design is an iterative process: where your site is created based on real-time user data. Our specialists make one isolated change at a time: allowing you to optimise your website for maximum conversions.
Conversion Rate Optimisation (CRO)
With conversion rate optimisation, you can make the most of your existing leads—by looking at the data to improve your website’s user experience. Reduce your acquisition costs with CRO today.
User Interface / User Experience Design (UX/UI)
At Vine Digital, our UX/UI specialists create user experiences to guide your audience down the conversion path. Align your website with your business goals, branding, and user research.
Data Analytics
Data drives digital strategy, providing valuable insights on your target customers. Our data analysts can unearth this information, before implementing your solutions with great results.
Content Marketing
Content marketing gives your brand a clear and distinctive voice: building authority and trust in the eyes of search engines, and your target audience.
Complete Digital Strategy
Digital marketing is ever-shifting: with many platforms and channels to invest in. Vine Digital’s specialists can help you invest in the most profitable strategies for your business objectives.
