Aged Care Digital Marketing
Helping aged care providers get found by the families who need them
Most aged care providers rely on word of mouth and referrals. But families are searching online long before they pick up the phone — and if you’re not showing up, your competitors are.
The Challenge for Aged Care Providers
Families start their aged care research online, often months before they’re ready to enquire. They’re searching at night, on weekends, comparing options across dozens of tabs. If your facility doesn’t come up during that research phase, you’re invisible when it matters most.
You’re losing to aggregators: MyAgedCare, Google Ads, and aged care comparison sites sit between you and the families looking for you. Your own website barely gets a look in.
Your website isn’t built for search: Most provider websites look fine but don’t rank. No one’s thought about the keywords families actually use, the questions they’re asking, or how Google evaluates aged care content.
Your marketing feels generic: Families choosing aged care are stressed, emotional, and overwhelmed. Generic marketing copy doesn’t cut it. They need to feel that you understand what they’re going through.
You don’t have time for this: You’re running a care facility, not a marketing department. But your competitors are investing in digital and it’s working.
What We Do for Aged Care Providers
We work exclusively in health digital marketing. Aged care is one of our core verticals.
Why a Health Specialist Agency
We only work with health brands. That’s not a tagline — it’s how we operate. Every client we work with is in health We understand the sensitivity of aged care decisions, the compliance requirements, and what it takes to earn trust online in this space.
We’ve done the research on aged care search in Australia. We know where the opportunities are, what families are searching for, and which of your competitors are already investing in this.
If you want an agency that gets aged care, we should talk.
Client Success Stories
500
%
increase in conversions
Alula is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
450
%
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
900
%
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
700
%
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
115
%
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
38.47
%
decrease in cost per click
Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.
WHAT OUR HAPPY CLIENTS SAY
“I strongly recommend Vine Digital.”
“They have a team of talented members who are a pleasure to work with and that will do their best at all times to deliver outstanding results. They have helped us design and develop a new website in a smooth and straightforward process that exceeded our expectations. We are looking forward to continue working with them in improving our digital presence.”
Bruna Baeta
“A must for any growing business.”
“Vine is the best, hands down. They are highly adept at challenging your thought processes and strategy, and go above and beyond to ensure you’re happy as a client, which is demonstrated in the results they deliver (this is a results-based business after all)! I’ve already recommended them to several businesses and will recommend them to anyone who asks.”
Robin Marchant
“Great results for our SEO.”
“I’ve only had good experiences with Vine. The team is very helpful and on top of all aspects of our project. We have already started seeing growth and it’s only early days.”
Lauren Grieve
“Work hard to optimise campaigns for ROI.”
“Vine Digital have both proven expertise in website development, SEO and PPC advertisement while being responsive and flexible to client needs and offering transparency with budget allocations and spend. I highly recommend Vine Digital for all your digital marketing needs.”
Maria Benton
“Dedicated team that strives for results.”
I’ve been working with Vine Digital for over a year now and enjoy working with the team!
Amanda Skwarko
“Hands down the best SEO team.”
“Not only is Vine’s industry experience and expertise invaluable, they also manage to have a laugh with us while doing it, which is always an added bonus.”
Daniel Lynch