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Ruth Chapman is an experienced digital marketer, educator and innovator within the health, pharmaceutical and FinTech industries. Since joining Vine Digital, Ruth has become an invaluable pillar of support—for our clients, stakeholders and team members in equal measure. With her wealth of experience and passion for verifiable ROI, Ruth is a respected leader and driver of long-term growth.
Define Your SEO Goals
One of the most important steps of any SEO strategy is defining precise SEO goals. And surprisingly, this step tends to be overlooked by marketing specialists and sometimes by SEOs as well….
Get StartedHow to do a Google Ads Audit
If you’re interested in advertising on Google Ads, an audit is a great place to start. A Google Ads account audit will give you a strong understanding of where you are now—as…
Teach Me HowHow to Measure Marketing ROI
Truth: any marketing campaign that doesn’t provide value to a business is a waste of time, money, and effort. For this reason, it is important to evaluate campaign performance, so you know…
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