Data Driven Web Design for Global Growth
Strong web design has its foundations in SEO, going beyond mere visuals. Your website is the heart of your business’s digital presence, and influences the success of your campaigns on every platform. For this reason, Vine Digital takes a holistic approach—drawing on expertise in user experience and search engine optimisation. With the help of our designers and developers, our health clients see long-term growth in conversions and traffic.
Why web design?
Did you know that the design of your website can make or break brand loyalty? A recent study found that 50% of consumers believe websites to be important to a company’s brand. A custom-built website should not only be designed to showcase your brand or look aesthetically pleasing; it should be built for your target user and for search engines, first and foremost.
Vine Digital’s web design service has its beginnings in consumer intent and user journey mapping. Our data-led approach is the foundation of everything we do—from design through to implementation and ongoing maintenance. A well-designed website will see improved rankings in search results; will be a better landing page for your paid advertising; and will boost your on-page conversion rate.
Web Design for Health Brands
As a specialist web design agency, we have years of experience working with a range of leading health brands. Our specialists have a deep understanding of health audiences: including what they’re searching for, and what it takes to make them convert. At Vine Digital, our designers and developers are constantly staying up to date with industry design trends, all while navigating the regulatory landscape and WCAG standards—resulting in a bespoke product built around your organisation’s objectives. We see ourselves as long term partners, and continue to monitor and optimise your website and its content. This level of service ensures that your brand continues to stand out in a competitive health marketplace.
Our Web Design Strategy
For years, Vine Digital’s team of designers and developers have refined their strategies. Here’s how we’ve implemented successful websites for some of the world’s leading players in the health field.
Custom Web Design Services
Our web design expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the niche web design services that Vine Digital offers.
Agile Web Design
Agile web design is an iterative process: where your site is created based on real-time user data. Our specialists make one isolated change at a time: allowing you to optimise your website for maximum conversions.
UX Research
User Experience (UX) research involves in-depth analysis of your target audience. What’s stopping them from converting online, and conversely, how can you seamlessly guide them to conversion? These are the questions our specialists will answer.
UI Design
User Interface (UI) design plays a key role in how users interact with your website. Whether it’s a seamless checkout or a landing page, our UI designers create beautiful and functional pages that maximise conversions.
CRO
Conversion Rate Optimisation (CRO) makes the most of your existing audience: increasing their value by unblocking the path to conversion on your website. Our specialists look at the data, ensuring that your website’s interface reflects your audience’s needs.
Data Analytics
Data analysis gives you a full picture of how users interact with your site. Vine Digital offers industry leading data analysis, to help you drive conversions with actionable insights and robust datasets: in real time.
eCommerce
Maximise your online store’s success with our comprehensive eCommerce solutions. We blend SEO, paid media strategies, and expert design and development to boost sales and enhance user experience for your eCommerce site.
Cookie Consent Audit
Our Cookie Consent Audit ensures your website complies with global privacy standards by evaluating and optimising cookie usage and consent practices, enhancing both compliance and user trust.
Why Partner With Us?
Here’s why our clients continue to work with us.
Client Success Stories
Frequently Asked Questions
If you’ve got questions about web design and how we do it at Vine Digital, check out our frequently asked questions below.
What is website design and what is development? and how do they work together?
Website design and development goes hand in hand. Both are part of the process behind a new website, all the way from concept through to building and maintaining the site. Yes, website design is about creating a beautiful site—but there’s so much more to it. Good design considers research, process, function, SEO, and user experience (how easily the customer navigates and experiences the service/product/features of a page). Development accounts for the building of this design, making it a pixel perfect integration and its consistent maintenance.
Why is SEO & Web Design interlinked?
SEO and web design represent different parts of a customer’s journey through your website.
Some SEO is tied up in design elements. Confusing navigation is confusing for Google’s crawlers, resulting in a negative effect on your SEO ranking. Bad website design leads to high bounce rates, which lowers your page ranking.
SEO is about optimising your website so that qualified users can more easily find you using search engines. But is that all you care about? People landing on your website? Of course not—you want your visitors to convert. So how are you making sure that those hard-won visitors that you earned through good SEO are going to convert?
This is where design and UX step in. Good design is both beautiful and functional—it keeps your users constantly engaged and seamlessly guides them to the next step in the process. How often have you gone to a website intending to buy something, but you cannot for the life of you find the button that lets you do just that? Great design is the solution to that problem.
Why Is Web Design Important?
We like to visualise sales funnels like literal funnels, with sand or marbles pouring through them. What happens if you have a blockage at the end of the funnel and you decide to just pour more sand in at the top? You’re not going to get more sand flowing through the end, you’re just going to get a mess piling up at the top.
Your website is the end of the funnel. If you have the world’s best digital marketing campaigns on the internet but terrible design, you’re just pouring sand into a blocked funnel. Good design looks great and is a beauty to behold—but it’s important to understand that user experience (UX) creates genuine business growth, too.