Fuel Business Growth with Data Analytics
Data charts the course of all future digital marketing efforts, and gives you valuable insights on your audience. Data is the starting point of every digital strategy, and points to future opportunities in the digital landscape, and Vine Digital is here to help you make the most of it. With data analysis, you can maximise the impact of your campaigns, and with it, the ROI you generate. As a full digital marketing agency in Sydney, Vine Digital is equipped to unearth the data that drives successful strategy, before our team of specialists implement your solutions and see it through to completion.
Why Data Analytics?
Data analysis gives you a full picture of your business’s health at a glance, as well as offering a deeper understanding of every interaction that users have with your brand online. This can include user journey analysis and conversion rate optimisation, which can help you answer business critical questions such as: “what do users think of my website?”, and “why did the customer abandon their cart?”. Vine Digital provides industry leading data analytics services. As we are proficient in Google Analytics 4 (GA4), we can help you drive business decisions with actionable insights drawn from robust datasets—in real time. As you invest in data analysis and improve the user experience of your website, your business will see compound growth in conversions and sales.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 27 MILLION
organic sessions generated
keywords tracked daily
$ 32 MILLION
worth of keywords ranked
Our Data Analysis Strategy
For years, Vine Digital’s team of international experts have been refining their data analysis strategies. Here’s how we’ve provided holistic data analysis for some of the world’s leading players in the health and fintech fields.
Step 1 Analytics Audit
Step 2 Analytics Design
Step 3 Integration
Step 4 Updates
Our specialists will review your existing setup and configure access, as well as ensuring that our tracking tools are collecting accurate data. Your current data plays a large part in the strategy that follows, so it’s important that we receive all relevant information at this stage.
We receive a briefing, or collaborate with our partners (clients) to outline what you’d like to know about your users. Our specialists propose a custom solution based on these needs, as well as the unique landscape of the health and fintech industries online.
Once you’ve reviewed and approved your data solution, our specialists begin the implementation phase. We’ll build your bespoke data solution, and implement any immediate changes required on your website.
A data analytics solution is a living thing, and will require regular updates. In the months following implementation, Vine Digital will be on hand to monitor and maintain your business’s data solution.
Custom Data Analytics Services
Our data analysis expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the niche data analysis solutions that Vine Digital offers.
For data visualisation projects at Vine Digital, our data analysts, web designers and developers come together—collaborating to build an immersive experience for users on your site. As high quality pieces of content, a data visualisation is a traffic magnet with the potential to compound great SEO results over time.
To develop content that truly resonates and leads to profitable action, you need to understand your users. What problem of theirs does your brand solve? What tone and content requirements will lead them to conversion? Our data analysts can help answer these questions.
To grow a brand audience, an understanding of the buyer’s funnel is essential. Through data, our specialists can understand how, where and when to interact with users: attracting the greatest possible ROI for your brand.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
decrease in cost per click
Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.
Frequently Asked Questions
If you’ve got questions about data analysis and how we do it at Vine Digital, check out our frequently asked questions below.
What Is Data Analytics?
Data analysis is the process of collecting and analysing raw data, which is then used as a source of insights and strategy. There are many different types of data, and the nature of the data you collect will depend on the insights that you’re looking to gain—whether you’d like to understand what your customers are interested in, or improve the user experience on your website. No matter which type of digital marketing you invest in, data will form the bedrock of your campaign.
What Is Data Science Used For?
With the help of a data consulting expert, you can take advantage of your data in a number of ways. Data can help you:
- Understand how users experience your website, and what may be stopping them from converting or staying on your site.
- Target the right keywords for your SEO and PPC campaigns.
- Report and draw insights which determine broader strategy.
- Discover opportunities you might not be making the most of.
How Can Data Analytics Help My SEO Campaign?
Data analytics are a vital part of any SEO campaign; in fact, data determines the direction of the entire strategy. Ranking data can give you a clear understanding of what content is performing well on your site, and where there is room for improvement. Keyword data from search engines can also give you valuable insights around what you should focus on in your SEO campaign, signposting what content you should add to your site. Data can also point to technical issues on your site, which could be impacting your digital results. Data analytics is used in every element of SEO; after launch and implementation, tools like Google Analytics track user movements, as well as the impact of changes to the search engines’ algorithms.
How Can Data Analytics Improve My Website?
Data can take the form of heatmap data, which tracks user’s mouse movements and clicks. This can highlight the elements of your site distracting the user, potentially stopping them from converting. Data is a vital part of understanding your website’s user experience and SEO friendliness, and drives the web design and web development process.
How Often Do You Evaluate My Data?
While our data specialists are monitoring your data constantly, your account manager will meet with you once a month to discuss your results and listen to any feedback you have on how we’re performing. To make your data that much easier to digest, we’ve got an in-house data presentation specialist who helps our account managers present your insights in a user-friendly and actionable way.
I’ve Been Burned By A Data Consulting Company Before. What Makes You Different?
Have a chat with us and you’ll see. As a leading data consulting and data management agency, we strive to build a strong relationship with all of our clients. We focus on measurable results (delivered by expert specialists in their field), and providing a return on your investment. But don’t take our word for it; click here to see why our clients continue to work with Vine Digital.
How Much Are Your Data Analysis Services Going To Cost Me?
Each data solution is bespoke to a business and we take many things into account before quoting. Unlike other data analytics companies, we’ve got the in-house resources to provide the data driven marketing strategy you require. The quality of service is exactly the same for all clients; the amount of services determines the actual quote.
Do You Guarantee Return On Investment?
No, we don’t, and you should avoid any data consulting agency that does. With that said, our team has an enviable track record of which we are very proud. We place ROI at the heart of every digital marketing campaign, and we will work tirelessly with you to achieve great results.
Do You Tie Us To A Contract?
Not if you don’t want us to. We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
WHAT OUR HAPPY CLIENTS SAY
“I strongly recommend Vine Digital.”
“They have a team of talented members who are a pleasure to work with and that will do their best at all times to deliver outstanding results. They have helped us design and develop a new website in a smooth and straightforward process that exceeded our expectations. We are looking forward to continue working with them in improving our digital presence.”
“EXCEEDS EXPECTATIONS every single time.”
“Vine have been an integral part of our small marketing team and managing our SEO and Google search and display ads – the way the projects are managed is spectacular, and the delivery of our website was well above our expectations. We’ve recommended Vine’s services to several businesses, and look forward to working on even bigger projects in the future. Thanks once again for being the core of our digital team.”
“A must for any growing business.”
“Vine is the best, hands down. They are highly adept at challenging your thought processes and strategy, and go above and beyond to ensure you’re happy as a client, which is demonstrated in the results they deliver (this is a results-based business after all)! I’ve already recommended them to several businesses and will recommend them to anyone who asks.”