Digital Marketing Strategies for Health Brands
To succeed in the health industry online, it is vital to partner with a specialised agency who understands your business objectives.
Read on to learn more about Vine Digital’s experience in the health and pharmaceutical niche.
Why Does My Business Need a Custom Digital Marketing Approach?
For businesses in the heavily regulated space of health and pharmaceuticals, a tailored approach is essential. There are many complexities associated with the advertisement of health-related goods and services; Vine Digital is a trusted growth partner with decades of experience in this field.
Your health brand has its own unique audience, and its own corresponding business goals. With a custom-built digital strategy, you can meet and surpass industry standards. In the long-term, you will increase your share of voice via digital strategy. For every aspect of your business’s goals, there’s a custom digital marketing service to help you achieve them.
Why Are We A Specialist Digital Agency For Health Brands?
Vine Digital has experience providing health brands with a variety of digital marketing services, as we leverage our knowledge of the health and pharmaceutical industry. Being passionate about healthcare and its regulatory environment, we see ourselves as long term partners—able to guide brands through a fast moving digital landscape.
Health
The health industry’s regulations leave many brands hesitant to advertise online. To succeed, however, brands simply require an experienced partner. Vine Digital understands EAT and YMYL guidelines, as well as TGA and AHPRA compliance.
Pharmaceutical
When it comes to the digital advertisement of therapeutic goods, businesses need to meet EAT and YMYL guidelines, as well as complying with bodies such as AHPRA and the TGA. Vine Digital is a trusted partner for the advertisement of pharmaceutical products.
Trusted by Leading Health Companies
Vine Digital is proud to have earned the trust and respect of some of the largest players in the health industry.
We value our clients as partners; our clients re-engage us year on year as they see compound benefits from continued investment in specialised digital marketing strategies.
By understanding your business and your industry, we create tailored services built to fit your needs and help you grow.
Why Do We Specialise in Digital Marketing for Health Brands?
To comply with legal requirements and to meet Australia’s stringent standards for health-related content, it’s important to work with a specialist agency who understands the regulatory environment. At Vine Digital, we understand the intricacies of creating digital strategies for health businesses. As experts in this niche, we are passionate about helping our partners stand out across platforms, devices and channels. Here are the three main areas of importance for health and pharmaceutical brands.
TGA Compliance
As a specialist health marketing agency, our experts have years of experience in advertising therapeutic goods. At Vine Digital, we ensure your digital strategies are ethical and TGA compliant; so you can focus on growing, knowing your brand reputation is protected. Through regularly monitoring TGA policy changes, we guarantee the legality of every service we provide.
Expertise, Authority and Trustworthiness (EAT)
For health and pharmaceutical brands, an understanding of EAT is crucial to the success of any campaign. EAT stands for Expertise, Authority and Trustworthiness: three qualities that published content must have in order to rank for certain keywords. Google introduced these guidelines in 2014 to protect consumers, and Vine Digital’s specialists are skilled at navigating these regulations throughout the content process.
Your Money Your Life (YMYL)
Your Money Your Life (YMYL) is another set of guidelines from Google, and ensures that content on health and finance topics meet a certain level of truth and quality. As keywords in these areas can significantly affect consumers’ lives, health businesses need to meet this standard in order to rank. At Vine Digital, our specialists are experienced in the creation of well-researched and referenced content.
Our Digital Marketing Services
Search Engine Optimisation (SEO)
SEO stands for Search Engine Optimisation. With SEO, your business can rank at the top of search results and attract qualified customers: leading to increased conversions.
Paid Search Ads
Paid search advertising puts your business in front of people who search for keywords relevant to your product. At Vine Digital, we build efficient strategies geared towards business objectives.
Paid Social Ads
Paid social media advertising can give your brand an unprecedented level of exposure. Our paid media specialists create scroll-stopping campaigns, tailored to the interests of your target user.
Programmatic & Media Buying
Programmatic gives your campaigns a laser focus, targeting profiles based on interests, demographics, browser histories and shopping habits. Become an industry trailblazer and explore programmatic for your brand today.
Web Design
Your website is the heart of your digital marketing efforts. Design is about creating a beautiful site—but it’s so much more than that, as it draws on SEO, UX/UI and CRO best practices.
Agile Web Design
Agile web design is an iterative process: where your site is created based on real-time user data. Our specialists make one isolated change at a time: allowing you to optimise your website for maximum conversions.
Conversion Rate Optimisation (CRO)
With conversion rate optimisation, you can make the most of your existing leads—by looking at the data to improve your website’s user experience. Reduce your acquisition costs with CRO today.
User Interface / User Experience Design (UX/UI)
At Vine Digital, our UX/UI specialists create user experiences to guide your audience down the conversion path. Align your website with your business goals, branding, and user research.
Data Analytics
Data drives digital strategy, providing valuable insights on your target customers. Our data analysts can unearth this information, before implementing your solutions with great results.
Content Marketing
Content marketing gives your brand a clear and distinctive voice: building authority and trust in the eyes of search engines, and your target audience.
Complete Digital Strategy
Digital marketing is ever-shifting: with many platforms and channels to invest in. Vine Digital’s specialists can help you invest in the most profitable strategies for your business objectives.
Website Speed & Security Audit
A Speed and Security audit will explore all aspects of your WordPress website’s performance in these areas, offering an in-depth look at what’s working and which areas require attention.
