Create a Seamless Path to Conversion with UX/UI
Your website has a strong influence on how users interact with your business online. With user experience at the heart of your site’s design and development, you can guide your target customer along the path to conversion—as your website is crafted with their needs in mind. At Vine Digital, our UX/UI specialists create bespoke user experiences aligned with your business goals and branding: driven by data and meticulous research.
User experience (UX) is the defining factor for any business operating online, and involves understanding the consumer’s psychology. Whether they clicked on an ad or searched for a keyword, each of these interactions were the result of a unique customer journey. As such, the user requires a customised user experience in order to convert. Conversion goals differ from business to business. At Vine Digital, we take the time to understand your ultimate business objectives: so we can reverse engineer a strategy from start to finish.
UX/UI for Health Brands
As a specialist user experience agency, we have worked with a range of leading health brands over the years. As a result, our specialists have developed a deep understanding of health audiences: including what they’re searching for, and what it takes to make them convert. At Vine Digital, our designers and developers are constantly staying up to date with industry design trends, all while navigating the regulatory landscape—resulting in a bespoke product built around your organisation’s objectives. We see ourselves as long term partners, and will stick with you as the needs of your customers change—and your website will need to reflect that. This level of service ensures that your brand continues to retain and convert users in a competitive health marketplace.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 27 MILLION
organic sessions generated
keywords tracked daily
$ 32 MILLION
worth of keywords ranked
Our UX/UI Strategy
For years, Vine Digital’s team of international experts have been refining their UX/UI strategies. While UX and UI work in combination to achieve the same goal, they take different approaches. Here’s how we’ve implemented successful user experiences and user interfaces for some of the world’s leading players in the health and fintech fields.
User Experience (UX)
Step 1 User Research
Step 2 Site Architecture
Step 3 Wireframing & Prototyping
Step 4 Usability Testing
At this stage, our specialists get to know your target audience with structured interviews and market research. This information is used to create detailed user personas and stories: which outline the emotions and characteristics of the consumer. This is vital to the development of experiences that fit the user’s needs and state of mind as closely as possible.
For web design projects, our specialists will create a functionality map: this is a hierarchy of all the pages within your website, including any new pages we will create. This step allows us to plan for all the potential paths that a user may take through your site, and can add efficiency to the web design process. Landing pages and other designs will not require this step.
Wireframing & Prototyping
Next we create wireframes: visual guides that provide a preview of your website’s look and feel. Wireframing is also important, as it allows you to catch any usability issues early on. Once the wireframe is finalised, we create a prototype (or mockup) of the final design.
Usability testing is the final step before launch, and involves testing with real users. This gives valuable insight into how easy your website or landing page is to navigate, and helps identify any roadblocks on the path to conversion. Once the implementations from usability testing are made, your slick new design is ready to launch!
User Interface (UI)
Step 1 UI Design
Step 2 Digital Style Guide
Following the steps in the user experience process, our specialists finalise the user interface design. This process focuses on how your page looks, and what page elements look like to help promote conversion. Vine Digital makes this process as efficient as possible, by understanding user intent and your business objectives.
Digital Style Guide
Our digital style guides are a complete component library, with design guidelines for the site developers to work from. Our digital style guides include rules on colours, fonts, padding, line heights, hover states, etc. This approach creates consistency in how your brand appears online, creating a streamlined experience for the user.
Custom UX/UI Services
Our UX/UI expertise reaches far and wide; we’re constantly growing and deepening our service offering. Check out some of the complementary UX/UI services that Vine Digital offers.
Vine Digital’s data visualisations are a collaboration between data analysts, web designers and developers. Build an immersive experience for users on your site, as we create high quality pieces of content—with potential to compound great SEO results over time.
Landing Page Experience Analysis
To optimise your landing pages for the best results on Google and other search engines, our experts will conduct A/B testing. As user experience specialists, Vine Digital has the tools, knowledge and data to create landing pages which convert every time.
Conversion Rate Optimisation
If your business isn’t generating conversions on your website, this could point to a user experience issue. Conversion rate optimisation (CRO) is all about creating smooth user journeys, drawing on testing and data to create the optimal version on a page or site.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
YoY increase in sessions
Lebara Mobile originally had two websites: one for eCommerce, and one for informational content. The client approached Vine Digital for assistance merging these domains, into one easy-to-manage platform. With our help, Lebara gained 22 new keywords in top three rankings. Read more.
increase in organic traffic
AustraliaMigrate first approached Vine Digital for SEO services: but the campaign began with a complete website redesign. Strong design and UX/UI is essential to SEO and in this case, led to a 400% increase in organic traffic. Read more.
Frequently Asked Questions
If you’ve got questions about UX/UI and how we do it at Vine Digital, check out our frequently asked questions below.
WHAT IS UX?
UX stands for User Experience – it refers to how easily the user navigates and experiences the service/product/features of a page. It is intricately tied in with overall design, but tends to be more focused on the ways in which users interact with your site, and less on the aesthetic side of design.
UX is concerned with creating the best possible experience on your website for your target user, with the goal of creating a seamless journey from acquisition through to conversion. The path to conversion can be blocked by many things: UX aims to pinpoint these issues. In UX, we look at things like:
- Bounce rate (how many users arrive on a page before leaving straight away).
- User journeys (which pages a certain user will move through before converting or leaving).
- Click patterns and mouse movements (where a user is clicking on a page, thinking it will take them somewhere else).
- Removing distractions and irritations, while making it easy for the user to find your business’s important information.
WHAT IS UI?
User interface (UI) involves the aesthetic side of your website, focusing on the elements that the customer interacts with. This can include buttons, icons, page layouts—which all work together to make your site as responsive and efficient as it can be.
WHAT IS THE DIFFERENCE BETWEEN UX AND UI? WHY DO I NEED BOTH?
User experience (UX) is all about the user’s psychology, and the ease with which they navigate the page. To reach conversion easily and effectively however, the design of the page needs to reflect this understanding of the user. User interface (UI) focuses on how your page looks, and what page elements look like to help promote conversion. UX and UI go hand in hand: one can’t work without the other.
WHY IS UX AND WEB DESIGN INTERLINKED?
Good design is both beautiful and functional—it keeps your users constantly engaged and seamlessly guides them to the next step in the process. How often have you gone to a website intending to buy something, but you cannot for the life of you find the button that lets you do just that? User experience is the solution to that problem.
We like to visualise sales funnels like literal funnels, with sand or marbles pouring through them. What happens if you have a blockage at the end of the funnel and you decide to just pour more sand in at the top? You’re not going to get more sand flowing through the end, you’re just going to get a mess piling up at the top. Your website is the end of the funnel. If you have the world’s best digital marketing campaigns on the internet but terrible user experience, you’re just pouring sand into a blocked funnel. Good design and user experience (UX) creates genuine business growth.
WHEN WILL I SEE RESULTS FROM MY UX SERVICES?
User experience entails an in-depth process of researching and testing a hypothesis, and sometimes defining the problem itself. Finding a solution can take time, and no two of our partners’ websites are the same—so timeframes can vary.
WHAT OUR HAPPY CLIENTS SAY
“I strongly recommend Vine Digital.”
“They have a team of talented members who are a pleasure to work with and that will do their best at all times to deliver outstanding results. They have helped us design and develop a new website in a smooth and straightforward process that exceeded our expectations. We are looking forward to continue working with them in improving our digital presence.”
“EXCEEDS EXPECTATIONS every single time.”
“Vine have been an integral part of our small marketing team and managing our SEO and Google search and display ads – the way the projects are managed is spectacular, and the delivery of our website was well above our expectations. We’ve recommended Vine’s services to several businesses, and look forward to working on even bigger projects in the future. Thanks once again for being the core of our digital team.”
“A must for any growing business.”
“Vine is the best, hands down. They are highly adept at challenging your thought processes and strategy, and go above and beyond to ensure you’re happy as a client, which is demonstrated in the results they deliver (this is a results-based business after all)! I’ve already recommended them to several businesses and will recommend them to anyone who asks.”