About Vine Digital
Before entering into any relationship, it’s important to do your research.
As your new potential growth partner, we’d like to ensure we’re the right fit for your business. Below, we explain what we do, where we come from, and most importantly—why we do it.
About Us
Vine Digital is a full-service digital marketing agency specialising in serving clients in the healthcare industry. With offices in Australia, New Zealand, and Ireland, we have a global team of experts who are passionate about providing innovative and effective digital marketing solutions.
Our range of services includes search engine optimisation (SEO), paid media advertising, content creation, website design and development, and more. As a global agency, we understand the importance of cultural nuances and industry-specific regulations. We stay up-to-date with the latest trends and technologies in the healthcare industry to provide tailored strategies that meet the unique needs of our clients. At Vine Digital, we value transparency, education, and quantifiable results. We believe in building long-term relationships with our clients, and we take a personalized approach to every project. Our team is dedicated to creating unique digital marketing strategies that are aligned with your business goals. We also believe in having fun while working hard, and we strive to maintain a positive and collaborative working environment. Overall, Vine Digital is your trusted partner for all your digital marketing needs. We offer a comprehensive suite of services to help you achieve your desired outcomes, and our global team is here to support you every step of the way.
What Makes Us Different?
At Vine Digital, we strive for growth: and have fun while we’re doing it.
We commit to excellence, and act with integrity and humility. Our specialists and dedicated AMs will communicate regularly with you on what’s working, and where we can improve. Vine Digital’s company principles guide us in our day-to-day: reminding us what we stand by, and how to conduct ourselves in our work.
Industry Expertise
Our experts have decades of combined experience working in the specialised fields of health and fintech; with that comes a deep understanding of the industry’s landscape, unique demands and regulations. We know how to make you stand out against your competitors, so you can increase your share of voice with every month.
Operational Excellence
We’re forever refining our internal systems and processes, so our clients strategies are seamless from concept to production, through to implementation and reporting. We’ve built bespoke workflow tools to ensure we operate efficiently, resulting in a superior product.
Bespoke Solutions
Our strategies aren’t one size fits all; to Vine Digital, there’s no such thing. Every health and fintech business has its own needs and goals, and your campaigns should reflect that. Our team takes the time to listen, ensuring that your strategy fits like a glove so you generate maximum ROI.
Entrepreneurial and Innovative
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market. We foster an innovative mindset, and encourage our global team of specialists to contribute new approaches and perspectives to ensure that we stay ahead of the curve and continue to think outside the box.
Partner With Us on Your Terms
At Vine Digital, we don’t believe in a traditional client/agency dynamic. We treat our clients as partners, and are dedicated to maintaining that relationship. We want you to be so impressed with your results each month, you’ll want to continue working with us. That’s why we don’t do lock-in contracts.
Transparency & Education
We’re passionate about digital strategies, and we’re equally as transparent about how we implement them. We empower our partners with an understanding of digital marketing, so you can have as much insight and knowledge on the strategy as you’d like.
Meet the Digital Marketing Team You’ve Been Searching For
At Vine Digital, we see ourselves as a natural extension to your business: a wealth of specialised expertise, which you can plug into at any moment.
With years of rigorous learning and testing behind us, we are proud to say that we’re true specialists in the health and fintech niche.
Ruth Chapman
Group Managing Director
Elmo Stoop
Founder & Executive Director
Sofiann McKerrell
Innovation and Digital Director
Leo Gironda
Director of Strategic Partnerships
Emma Carré
Head of Design and Development
Alberto Petrov
Head of SEO & Content
Mitton Pienaar
Senior Front End Developer
Eliza Peterson
Account Management Team Lead
Kriston Labios
Junior SEO Specialist
Jade Jánosi
SEO Content Team Lead
Oleg Tyutyunov
Front-end Developer
Candelaria Maurette
Paid Media Specialist
Taylor Hutchison
Account Manager
Carmela Gollogley
Account Manager
Julija Chukarska
SEO Specialist
Join Our Team
We’re always looking to connect with digital marketing connoisseurs and aspirers. The health and fintech market needs your fresh perspective to break new ground, and so do we!
At Vine Digital, we’ve become a seasoned, industry-leading agency because we cherish and nurture the unique minds of our team: through education, connection and work flexibility. For you, this might look like the freedom to work where you want, or the chance to work with leading specialists around the globe. Alternatively, maybe you’re looking for your next opportunity to boost your education and skills, or join a community that builds you up and supports your wellbeing.
Vine Digital provides digital marketing professionals with the opportunity to do their best work, by rubbing shoulders with specialists at the top of their game. You’ll work on some of the most exciting and rewarding digital marketing projects, and have access to the education you need to feel confident contributing to an elite team.
We’re a global bunch with our roots and headquarters in Sydney, Auckland and Ireland. So wherever you are, click here to reach us.
Our History
2015
In June 2015, our founders made a choice to sidestep traditional agency life.
Vine Digital was born: a customer-focused service provider with an emphasis on transparency and education. After a decade spent working on campaigns globally, our founders were ready to set a new industry standard of service.
2017
To meet the needs of our growing clientele, Vine Digital grew from its initial team of four to ten.
We established a core offering of SEO, PPC, Web Design and Development. Many early clients remain with us to this day, and are key players in the medical and fintech industries.
2018
We were named in the Australian Financial Review’s AFR Fast Starters list for 2018-2019.
This list recognises the fastest growing start-ups in Australia: which we were! By the year’s end, we’d grown to a team of twenty worldwide
2019
We took the leap to open our second office in New Zealand.
Based out of Auckland, our NZ team manage clients and new business ventures on both the South and North Island.
2020
Our agency continued to grow—purely through the referrals of happy clients.
Australian Financial Review listed Vine Digital on the AFR Fast 100: a list of the fastest growing companies in Australia.
2021
As we continued to attract clients in the health and pharmaceutical space, we continued to hone our expertise.
We also opened another office in Ireland, to better service Irish and European clients.
2022
We have 30 team members in nine countries, and collectively speak 18 languages.
This allows us to cover a 24/7 global timezone, as the best specialists in their field collaborate on our clients’ accounts. We launched our new brand and image in 2022, focusing exclusively on the health niche.
2023
Ruth Chapman stepped into the role of Group Managing Director, a position formerly held by founder, Elmo Stoop. This appointment came as Elmo shifted focus to Vine Digital’s strategic growth initiatives.
Alongside Ruth’s advancement came a complete revamp and overhaul of Vine Digital’s brand and website in order to truly reflect our values and commitment to quality digital marketing services.
Trace the Transformation: Vine’s Logo Evolution
Vine Digital is a progressive company that stays ahead of the curve and embraces change throughout all aspects of our business. Subsequently, as we continue to grow and evolve, it is only logical that our logo and brand develop in tandem.
Our initial logo represented who we were when the company was founded in 2015 – sleek, refined, cutting-edge. Our logo has transformed over time – take a look below to see the journey it’s taken! If you’d like to get a closer look at the rebranding and redesign strategies we executed for our website, check out the Case Study here.
