Maximise ROI with a Complete Digital Strategy
With a complete digital strategy, multiple services work in unison: bringing your business closer to its objectives. Build an audience, as you establish a consistent brand presence across all digital marketing efforts. As a full service digital marketing agency, Vine Digital can help define and service all your needs—to an industry leading standard.
What Can I Achieve with a Complete Digital Strategy?
A complete digital strategy allows you to take a holistic approach to digital marketing. No channel operates in a vacuum: for every action that your brand takes online, there is an impact in other areas of your digital marketing investment. Truly successful campaigns recognise this, with results on individual platforms and channels compounding together over time.
For example, when launching a new brand or product, you may wish to rank for your new brand name (as we all do). But if there is no search volume for your brand yet, the top ranking can only have so much of an effect on your bottom line. You may therefore want to invest in PPC – to raise awareness of your brand on similar type keywords, thereby increasing search demand and ultimately traffic to your website.
Complete Digital Strategy for Health Brands
At Vine Digital, we understand the intricacies and importance of holistic strategies, making the most of popular channels while leveraging new opportunities on emerging platforms. Our experience ranges from TGA compliance (which includes paid advertising restrictions and mandatory inclusions) to Google’s regulations on the advertisement of restricted substances, or EAT and YMYL content generation guidelines. As experts in the health industry, we are passionate about helping our partners stand out in all aspects of a complete digital strategy.
WHAT WE’VE ACHIEVED FOR OUR HEALTH & FINTECH CLIENTs
$ 27 MILLION
organic sessions generated
keywords tracked daily
$ 32 MILLION
worth of keywords ranked
Our Complete Digital Strategy
For years, Vine Digital’s team of international experts have been refining their strategies. Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health and fintech fields.
Step 1 Goal Setting
Step 2 Set Up & Tracking
Step 3 Monitoring
Step 4 12 Month Analysis
Step 5 Testing & Recommendations
Our specialists will meet with you to determine and clarify your brand and website’s “reason for being”. What action would you like the user to take on your website?
Set Up & Tracking
Once we’ve aligned our definitions of success, our team of data analysts will audit your: Google Analytics, Google Tag Manager, Google Ads and Google Search Console accounts. This will ensure that you’re set up correctly, and goals are being tracked in real-time—with incisive accuracy.
At Vine Digital, our clients have a dedicated Account Manager. Your AM will meet with you on a regular basis; to monitor your site and quantify traffic from each channel. Your monthly performance report will highlight your business’s greatest sources of ROI—your AM will provide insights on the user buying behaviour behind each platform.
12 Month Analysis
We will review your audience’s multichannel interactions over a 12 month period. This helps our experts identify any trends or seasonality, and can detect any cannibalisation between channels.
Testing & Recommendations
Your team of digital specialists will test your channels and review your website channel behaviour. Based on this, they will provide you with a set of recommendations to identify the most profitable mix of channels for you.
Why Partner With Us?
Here’s why our clients continue to work with us.
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Every health and fintech business has its own needs and goals, and your strategies should reflect that.
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
increase in conversions
Alula S-26 is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
increase in organic traffic
Stingose sells first aid products for stings and bites. After achieving strong results with SEO, Vine Digital was asked to do a redesign. Our specialists overhauled the website’s UX/UI and CRO, leading to a 450%* increase in organic traffic. Read more.
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
increase in organic traffic
When ChildFund came to us, their website was largely unserviceable. The non-profit required a complex set of features. With our help, the client saw an 115%* increase in organic traffic. Read more.
decrease in cost per click
Dermeze sells a range of products, formulated for dry and sensitive skin. After engaging Vine Digital to help navigate the regulatory landscape on Google Ads, the client saw a 38.47%* decrease in cost per click. Read more.
Frequently Asked Questions
If you’ve got questions about complete digital strategy and how we do it at Vine Digital, check out our frequently asked questions below.
What Is A Complete Digital Strategy?
A complete digital strategy combines all channels of your digital marketing activities under one cohesive strategy. As a result, all your digital marketing efforts will be aligned and working towards the same goals—which can save you time and money in the long run.
Does My Business Really Need A Complete Digital Strategy?
In isolation, digital channels can only achieve so much. By consolidating all your digital marketing efforts with one agency, you can ensure a cohesive strategy—amplifying your results in every aspect, and saving you money in the long run.
How Long Does It Take To See Results From My Complete Digital Strategy?
That depends on the type of services your digital marketing strategy includes. Each of our digital solutions operates differently, and your results are dependent on a variety of factors to do with your business. But for a general rule of thumb:
- Search engine optimisation produces the most tangible improvements within 3-6 months, with some short term wins on sites where technical SEO issues are easily fixed.
- Paid advertising can depend on what metrics you’re looking to boost. If your goal is to increase traffic to your website, you can see results in one to two weeks. With a fully mature campaign optimised for conversion, this can take up to 3 months.
- Web design results depend purely on the quantity of work being done, and the number of elements involved in your project.
Do You Guarantee Return On Investment?
No, we don’t. A wide range of business factors can affect results, beyond the control of any digital strategy agencies. Our digital marketing strategy team has an enviable track record of which we are very proud. We place ROI at the heart of every campaign, and will work tirelessly with you to achieve great results.
Do You Tie Us To A Contract?
We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
How Do I Know Which Digital Marketing Services Are Right For Me?
As a full service digital agency, we offer a number of services. These include:
- Search Engine Optimisation (SEO)
- Paid Search Advertising
- Paid Social Media Advertising
- Programmatic Advertising
- Web Design & Development
- Content Marketing
- User Experience (UI) & User Interface (UI)
- Conversion Rate Optimisation (CRO)
- Data Analytics
With decades of digital strategy expertise, our team takes the time to sit down, listen, and find the right digital strategy for you.
WHAT OUR HAPPY CLIENTS SAY
“I strongly recommend Vine Digital.”
“They have a team of talented members who are a pleasure to work with and that will do their best at all times to deliver outstanding results. They have helped us design and develop a new website in a smooth and straightforward process that exceeded our expectations. We are looking forward to continue working with them in improving our digital presence.”
“EXCEEDS EXPECTATIONS every single time.”
“Vine have been an integral part of our small marketing team and managing our SEO and Google search and display ads – the way the projects are managed is spectacular, and the delivery of our website was well above our expectations. We’ve recommended Vine’s services to several businesses, and look forward to working on even bigger projects in the future. Thanks once again for being the core of our digital team.”
“A must for any growing business.”
“Vine is the best, hands down. They are highly adept at challenging your thought processes and strategy, and go above and beyond to ensure you’re happy as a client, which is demonstrated in the results they deliver (this is a results-based business after all)! I’ve already recommended them to several businesses and will recommend them to anyone who asks.”