Week 24 Health Digital Marketing Newsletter

Welcome to this week’s Digital Health Observer. This edition is about health brands finding sharper ways to turn attention into action. Men’s health campaigns are being pushed to move past broad awareness towards behaviour-led tactics that prompt a specific next step, Adora Fertility has turned its Sydney Swans sponsorship into a ‘Simba Cam’ that puts babies born with its help on the SCG big screen, and Greenway Health’s marketing team opens up on how far you can modernise a decades-old health-IT brand without losing a loyal customer base. Plus Neurotech building a YouTube channel of patient-story videos around a rare eye disorder. Here is what caught our attention.

Men’s Health Campaigns Face an Awareness-to-Action Gap

Men’s health campaigns keep generating awareness but stall at action, with preventable deaths tied to delayed help-seeking. The shift being urged is towards grassroots, behaviour-led tactics that prompt a specific next step, rather than broad awareness pushes. Read more →

Adora Fertility Turns Its Swans Sponsorship Into ‘Simba Cam’

Fertility provider Adora Fertility turned its Sydney Swans sponsorship into a ‘Simba Cam’ at the SCG, putting babies born with its help on the big screen and inviting the crowd to lift their own children Lion King style. It reframes a sponsorship as a storytelling platform to normalise talking about infertility. Read more →

Inside Greenway Health’s Legacy EHR Rebrand

Greenway Health refreshed its legacy health-IT brand and launched a new product without shedding decades of customer trust. Its VP of marketing walks through the high-stakes calls: how far to modernise a recognised identity while keeping a loyal base on side. Read more →

Neurotech’s Patient-Story Video Play for a Rare Disease

Neurotech launched a YouTube channel of short patient-story videos for a rare eye disorder, built around lived experience, early symptom recognition and education for patients and families. The series uses real patient stories as the content format rather than product messaging. Read more →