Week 16 Health Digital Marketing Newsletter

Welcome to this week’s Digital Health Observer, and the first of our new weekly cadence. Four signals stood out this week: mental health chatbots hitting saturation, consumer trust in doctors still outranking AI, information overload pushing people to delay care, and a behavioural-economics reminder cutting no-shows by 15 per cent at Mount Sinai.

Mental Health Chatbots Hit Saturation Point

Wysa and other players are rethinking their business models as AI mental health chatbots become commonplace across the category. Newer launches are entering a market where chatbot access is no longer a differentiator, with attention shifting to more comprehensive support tools. Read more →

People Still Trust Their Doctor Over AI for Health Information

Two-thirds of adults rate information from healthcare providers as highly accurate, according to new Pew research. AI chatbots and social platforms appear in the health information mix but rank well below providers and medically trained sources on trust. Read more →

Information Overload and Cost Are Delaying Health Decisions

A recent Abbott survey found information overload, confusion and cost are pushing many people to delay health actions. The same study reported heavy use of health trackers and apps among Gen Z. Read more →

A Social Proof Reminder Cut No-Shows by 15% at Mount Sinai

Mount Sinai reduced appointment no-shows by 15% after changing reminder messages to tell patients that nine out of 10 people show up. The approach draws on behavioural economics rather than adding more clinical facts to shift patient action. Read more →