Week 41 Health Digital Marketing Newsletter

This week’s Digital Health Observer covers Mosh’s national hair loss TVC starring former AFL player Mitch Brown and a puppet modelled on his mullet, made in-house and running across screens and online from 30 September. We also look at Relationships Australia NSW’s ‘Connection Is Protection’ campaign for Mental Health Month, built on research showing 17% of Australians felt lonely often or very often in the past month and only one in three were taught how to handle a difficult conversation. Wesfarmers Digital Health, home to InstantScripts and SiSU Health’s 500-plus free health-check kiosks, has appointed Sunday Gravy as its creative partner after a competitive pitch. Plus the details behind each campaign, from Mosh’s 60,000 treated men to Sunday Gravy’s promise to move away from cold, clinical healthcare advertising.

Mosh Puts Mitch Brown and His Mullet Puppet in a National Hair Loss TVC

Men’s health platform Mosh has cast former AFL player Mitch Brown and a puppet modelled on his mullet in a national TVC, staged as a late-night talk show where the host is upstaged by his own hair. Made by Mosh’s in-house brand studio, it runs across screens and online from 30 September; more than 60,000 men have accessed hair loss treatment through the platform. Read more →

Relationships Australia NSW Builds ‘Connection Is Protection’ on Loneliness Research

Relationships Australia NSW’s Mental Health Month campaign is built on national research finding 17% of Australians felt lonely often or very often in the past month, and only one in three were taught how to handle a difficult conversation. Gen X was the least equipped at 53%, and 29% of Australians said they never seek relationship support. Read more →

Wesfarmers Digital Health Appoints Sunday Gravy After Competitive Pitch

Wesfarmers Digital Health, home to InstantScripts and SiSU Health’s 500-plus free health-check kiosks, has appointed independent agency Sunday Gravy as its creative partner after a competitive pitch. Head of marketing Rhys Arnott said the goal is to be remembered ‘in the moments that matter’, with the agency promising to move away from cold, clinical healthcare advertising. Read more →