Search Engine Optimisation (SEO)
SEO, or Search Engine Optimisation, is the backbone of a lot of digital marketing processes and tasks. It’s a critical part of bringing more people to your website to do business with you.
At a glance, SEO is a group of actions to help your business rank high on search engines: so your audience can find you easily. It can take a lot of work, content and time to improve SEO and place yourself as one of the first websites on Google – which is why SEO is such a broad yet fascinating topic. Here, you’ll find all of our insights on SEO to help you climb higher on rankings for relevant queries. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.
Our Latest Posts On SEO
AI Content Creation in Healthcare – Vine Digital’s…
In today’s world, AI content generation is making waves, and healthcare is no exception. With the advent of powerful AI tools, such as OpenAI’s GPT,…
Read MoreEnhancing SEO Analysis with GPT-4 and Google Search…
Picture a world where SEO analysis and content optimisation transform from time-consuming chores into seamless, insightful endeavours. Say hello to the AI-driven future of digital…
Read MoreLeveraging AI for in-Bulk Keyword Research in Aged…
One of the key aspects of SEO is identifying the right keywords to target for better search visibility. In this article, we will explore how…
Read MoreHow will the ‘cookie-less’ world affect the health…
What are cookies, and why are they used? If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking…
Read MoreAlready “doing” SEO? Here’s why you should add…
Do you want more results from SEO? One way to do it is via programmatic advertising. So how can your business optimise your digital marketing…
Read MoreHow Long Does It Take for SEO to…
It’s common knowledge in the digital marketing industry: SEO takes time to show results. But how long does it take, exactly? The SEO community generally…
Read MoreDefine Your SEO Goals
One of the most important steps of any SEO strategy is defining precise SEO goals. And surprisingly, this step tends to be overlooked by marketing…
Read MoreHow to optimise eCommerce websites with SEO
With 24 million eCommerce sites on the web today, businesses need to stand out to secure market share. More than ever, it’s important that businesses refine their…
Read MoreWhat you should get out of a Keyword…
We tend to use the phrase “keyword research” to define all sorts of research work that implies looking at what people are typing into search…
Read MoreUse Topical Expertise in your content strategies to…
These days, one of the best ways in which to rank for highly competitive keywords and drastically increase organic search traffic is to improve your…
Read MoreHow to Measure Marketing ROI
Truth: any marketing campaign that doesn’t provide value to a business is a waste of time, money, and effort. For this reason, it is important…
Read MoreWeb Accessibility: What Is It and What Does…
Your website’s design is a crucial element in converting visitors into leads and customers. Even high-quality page content, if displayed poorly, will fail to connect…
Read MoreYour Comprehensive Guide to Google Analytics 4
If you track your website’s performance with Google Analytics, you need to read this. In October 2020, Google released the 4th iteration of its analytics…
Read MoreDigital marketing trends to expect in 2022
Every year always begins with hype around new marketing technologies and trends that will supposedly define the year ahead. However, like the “You’ll never see…
Read MoreYour Essential Guide to Healthcare SEO
With every technological development, the healthcare industry grows even more competitive. Why? Not only do customers judge the quality of your products and services; they’re…
Read MoreWhy SEO Content Expansion Is Vital for Your…
As a healthcare brand, it is vital to rank well on Google for your branded keywords. You want to be able to outrank any eCommerce…
Read MoreWhat is Programmatic Advertising?
Are you using digital advertising to promote and grow your business? It’s one of the best ways to get your brand front and centre with…
Read MoreHere’s Why Programmatic Advertising Is Perfect for the…
Over the last decade, the world’s ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2%…
Read More5 Challenges for Advertising Healthcare on Google
Did you know that there are 3.5 billion daily searches on Google? As a healthcare brand, you must have some form of representation amongst the…
Read MoreHow Can You Differentiate Your Website From Retailers,…
Are you a healthcare brand that sells its products through third-party retailers? Are you unsure how or why you should differentiate your website and your…
Read MoreBalancing Authenticity and SEO for the healthcare industry
As a healthcare brand, it’s important that the information shown on your website is accurate. The internet’s a rampant, misinformation-ridden free market; it’s essential you…
Read MoreWhy You Need a Website; Even if You…
In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn…
Read MoreHow to Find the Best eCommerce Platform for…
The global pandemic saw the closure of many physical shopfronts in 2020-2021, resulting in some businesses making the move to online for the first time….
Read MoreThen vs Now: How Has SEO Changed Over…
The idea of SEO as a way for dodgy marketers to climb to the top of search results is as antiquated as it is incorrect….
Read MoreThe Business Owner’s Guide to Core Updates
Do you find that every few months, your website traffic slows and you have no idea why? You’re still posting relevant content and targeting the…
Read MoreYour 7-Step Technical SEO Audit Checklist
Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. While technical SEO can quickly get…
Read MoreWhat Is Schema Markup and How Can Sites…
What is schema markup? (with examples) Types of schemas The benefits of schema markup Structured Data Testing Tool (SDTT) Ways to create rich snippets Many…
Read MoreA Look at Life on Page Two of…
Dear Sir/Madam, We have noticed your website is not ranking in position #1 on Google. We can help you get there. We get these…
Read MoreHow Do You Make a Site Secure?
A website without security is like a house without locks; if you don’t have it, you can’t really be too shocked when it gets…
Read MoreWhat’s a Good Conversion Rate … here’s how…
There’s always talk of boosting conversion rates, but how do you know when you have a good conversion rate? Here’s how you can tell if…
Read MoreGoogle Core Web Vitals Explained
To keep its 1.7 billion users coming back day in and day out, Google has to provide the best service to its users. That’s why…
Read MoreThe Website Checklist for Small Business Owners
In my experience, small business owners fall into one of two categories. Some are right on top of the newest trends in marketing—digital, social, Adwords,…
Read MoreSEO Ranking Guarantees are Nothing Short of Lies
If you search for “SEO company” or similar on Google you will get a barrage of paid ads that look something like this: And it…
Read MoreWhat is a Good Bounce Rate? Stop Asking…
If there’s one thing my clients love talking about, it’s bounce rate. Clients getting excited about anything in analytics is great, unfortunately, I tend to…
Read More
A Breakdown Of Seo Jargon
Query
The words and phrases that users type into a search engine.
Keywords
Words or phrases that your target audience uses in their query; using them in your content helps improve your SEO.
Traffic
The volume of people that come to your website. When traffic is high, more people are checking you out and more leads are generated.
Authority
A page’s authority on a given topic, which influences your ability to rank for relevant terms.
Lead Generation
The task of getting your audience interested in your business and increasing the number of potential customers that contact you.
Meta Description
The short text (1 – 2 sentences) description of a web page that search engines show in results, to help users decide to visit the page or not.
Title Tag
The title you prescribe each page to help search engines gauge the topic.
SERP
Search Engine Results Page is the page that loads after you search for a term.
Internal links
Links on your own site that direct readers to other relevant pages.
Backlinks
Links to your website, which link to other websites.
Algorithms
The formula that search engines use to crawl and rank pages.
Crawling
The process of search engines scanning text to discover websites and learn what they’re about.
Index
The database of content that’s deemed suitable to deliver to searchers after crawling the sites.
Engagement
The way your audience from search results interacts with your content and web pages.
Organic
Unpaid methods used to generate traffic, which is the goal of SEO.
Inorganic or Acquired Customers
Traffic generated through paid services such as advertisements and PPC.
Join the Newsletter
Want quick and digestible insights, delivered fortnightly to your inbox?
Our newsletter will keep you up to speed with the latest updates and opportunities in your industry.