+414% Month-over-Month Website Traffic Growth Post-Launch
Be Frank, a family-owned, honest pet food brand from the heart of the Hawkesbury Valley, partnered with Vine Digital to develop a vibrant, user-friendly website to match their brand launch in physical stores. The rapid development and successful launch of their website combined have resulted in significant improvements in online visibility and user engagement.
Case Study at a Glance
- Website traffic surged by 414% month-over-month after launch.
- Rapid deployment aligned perfectly with product placement on store shelves.
- Key feature implementation, like the Transparency Tracker, enhanced customer engagement and brand transparency.
“Working with Vine Digital has been a seamless and rewarding experience. Their ability to quickly understand our needs and translate them into an effective website has been instrumental in our successful launch. We couldn’t have asked for a better partner during this critical phase of our business.”
BE FRANK: TRULY HONEST PET FOOD
Be Frank launched with a commitment to transparency and quality, offering pet food that stands out not only on shelves but also for its ethical sourcing and production. Based in the Hawkesbury Valley, their products reflect their core values of honesty and family-oriented service.
Key Challenges Solved
Be Frank faced the immediate need for a robust online platform as they entered the market:
- Required rapid development and launch of a full-feature website to coincide with in-store releases.
- Needed a distinctive, easily manageable website that reflected their unique brand identity.
- Aimed to implement innovative features like a Transparency Tracker to set them apart in the pet food industry.
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Our Solution
Vine Digital executed a swift, 12-week website development from concept to launch:
- Utilised WordPress with Gutenberg block editor for flexibility and ease of content management by Be Frank’s team.
- Developed a unique Transparency Tracker to uphold the brand’s commitment to honesty and openness.
- Ensured the website design was highly graphical and colourful, strictly adhering to brand guidelines.
BUSINESS IMPACT
The new website has significantly boosted Be Frank’s online presence, with immediate and substantial traffic growth, ensuring that the brand is searchable and accessible just as their products hit the shelves.
LESSONS LEARNED AND FUTURE PLANS
The project highlighted the effectiveness of using WordPress and Gutenberg for rapid, scalable site development. Future plans include ongoing enhancements and technical support to maintain site performance and relevance as Be Frank continues to grow and evolve in the market.