Discover the Power of Search Engine Optimisation
Dominate organic search results with an innovative SEO strategy, built around your business goals.
Why SeO?
Success in SEO is all about where you appear in organic search results compared to competitors, with 94% of search engine users clicking on organic results (Wordstream, 2021).
With an SEO strategy custom built with your business goals in mind, you can outsmart the rest of your industry and win rankings on the keywords that count. As you climb up the organic listings, driving more and more qualified leads to your site, your growth will compound month on month, resulting in an ever growing return on investment.
Having a stronger organic presence than your competitors is vital for business success.
SEO for Health Brands
With 73% of the health industry’s web traffic coming from organic search results, an SEO strategy is vital for businesses looking to succeed in this industry.
At Vine Digital, we understand the intricacies and importance of creating SEO strategies for health businesses. We have years of experience navigating TGA compliance, and understand how to navigate as well as Google’s health industry guidelines: Expertise Authority Trustworthiness (EAT) and Your Money Your Life (YMYL).
Our SEO Strategy
For years, Vine Digital’s team of international experts have been refining their SEO strategies.
Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health field.
Step 1 Discovery
Step 2 Goal Setting & Planning
Step 3 Strategy Proposal
Step 4 Execution & Reporting
Custom SEO Services
No two SEO strategies are the same at Vine Digital. With our in-depth SEO expertise, we’re well equipped to develop personalised campaigns built around business objectives. Our approach is holistic, and includes the following custom services—all to provide a unique strategy for your brand.
Gap Analysis
Following a launch or migration, we’ll audit your website’s keywords and backlinks: to understand how you compare to competitors. For businesses with shifting objectives, this helps predict any future needs.
Content Audit & Strategies
Content audits form the basis of every strategy. Our specialists will review your existing website and content, before crafting a strategy to fit your business objectives and your audience’s needs.
Conversion Rate Optimisation (CRO)
Once you’ve won traffic from other channels, conversion rate optimisation (CRO) ensures visitors convert. We can help you discover how to drive profitable action on your site—generating ROI.
YMYL Content Strategy
Trust in our expertise to craft accurate and high-quality Your Money Your Life (YMYL) content. We adhere to Google’s strict guidelines in health and finance, ensuring your business meets the necessary standards for impactful online ranking.
Outreach/Link Building
Enhance your online authority with our strategic outreach and link building. We focus on quality connections to improve your site’s ranking and visibility, forging lasting relationships for sustainable growth.
Local SEO
Users nearby are searching for your products or services: our local SEO strategies will boost your visibility in the areas you operate, helping you rank consistently in organic search results.
Technical Audit
With a technical audit, you can better understand the “health” of your site. Websites with strong technical foundations can grow and sustain traffic, sales and rankings: with much greater ease.
Keyword Research
Keyword research is integral to the success of any SEO campaign: it tells you what your audience is searching for, highlighting the content you need to create for your business.
SEO Strategy
The best SEO strategies are driven by data. In fact, they’re built off data alone: targeting the requirements of Google and your target customers. Invest in your long-term growth with an SEO strategy today.
Performance Reporting
At Vine Digital, we’re committed to endless improvement and transparency in all that we do. Each month, we provide detailed reports on your site’s performance: complete with actionable insights.
Data Analytics
If you’ve got questions about your audience and what it takes to help them convert, data analytics can shine a light on this. From A/B testing to custom reports, our data analysts are here to help.
Content Marketing
In a world where knowledge is at our fingertips, content is key. Through search queries relevant to your business, you can reach potential customers before your competitors—increasing sales and traffic over time.
eCommerce
Maximise your online store’s success with our comprehensive eCommerce solutions. We blend SEO, paid media strategies, and expert design and development to boost sales and enhance user experience for your eCommerce site.
SEO Migrations
Smoothly transition your website with our expert SEO migration services. We ensure your site’s ranking and traffic are preserved, carefully managing all aspects to maintain and enhance your online presence.
AI & Content Creation
Expertly blending AI and SEO with health and finance insights, we craft content compliant with Google’s YMYL guidelines to boost visibility and drive long-term growth.
Enterprise SEO
Elevate your large-scale business with our bespoke Enterprise SEO services. We provide comprehensive strategies, leveraging in-depth analysis and cutting-edge techniques to drive significant traffic and maintain competitive rankings.
Why Partner With Us?
Here’s why our clients continue to work with us.
Industries Expertise
Our experts understand your industry’s landscape and regulations, and know how to rank for industry relevant topics.
Operational Excellence
We’re forever refining our internal systems and processes, using bespoke workflow tools to ensure a superior product.
Bespoke Solutions
Every health business has its own needs and goals, and your strategies should reflect that.
Innovative Services
Our strategists are constantly upskilling and staying on top of the latest shifts in the digital market.
Our Clients Are Our Partners
We want you to be so impressed with your results, you’ll want to continue working with us.
Transparency Every Step of the Way
We empower our clients with knowledge, so you can have as much insight on your strategy as you’d like.
Client Success Stories
700
%
increase in revenue
When Sleep Republic approached Vine Digital, they had recently commissioned a new site. Unfortunately, it wasn’t giving them the exposure they deserved. Our SEO, UX and CRO services brought about a 700%* increase in revenue. Read more.
900
%
increase in organic keyword ranking
Dementia Australia supports people living with dementia and their loved ones. The healthcare niche has rigorous SEO guidelines; with Vine Digital’s help, their website became a valuable traffic source. Read more.
500
%
increase in conversions
Alula is a baby and infant formula retailer, but their share of voice in organic search didn’t reflect their place in the market. Vine Digital helped increase qualified traffic, sales and keyword rankings. Read more.
Frequently Asked Questions
If you’ve got questions about SEO and how we do it at Vine Digital, check out our frequently asked questions below.
What is seo?
SEO stands for Search Engine Optimisation. As a long-term digital marketing strategy, SEO aims to generate traffic to your site based on keyword research, content marketing, user experience, and technical elements.
At its core, an SEO campaign comes from keyword research—on the condition that your website is technically functional. Keyword research is the process of researching the terms your target customers are searching for, and creating keyword “optimised” content to appear on your site. A successful SEO agency can help you appear in search engine results pages (SERPs) that are relevant to your business, connecting you with customers searching for terms relevant to your product or service.
Does my business need seo services?
Well, we have two questions for you. Firstly, do your customers search for your business or products using search engines? Secondly, do your competitors have an online presence—for example, a website or an eCommerce store? If you answered yes to either of these questions, then yes. Your website needs search engine optimisation.
If your potential customers are searching for questions related to your product or service, or looking for education in your industry, SEO can help you reach them on search engines during their research phase.
If your competitors are investing in SEO, they are much more likely to appear before your business in a search engine’s organic search results. Ultimately, this means that you will miss out on this market. 53% of Australian internet users conduct brand research on search engines Hootsuite & We Are Social, January 2021): are you prepared to lose this customer base?
However, SEO is not the best digital marketing approach for all businesses! This is why, at Vine Digital, we start all queries with a brief consultation, to discuss and explore the digital marketing solutions that will generate the largest ROI for your business, and help you meet your unique business goals.
How long does it take to see results?
SEO is all about growing your organic traffic, and much like any other organic or living organism, it will take time to grow and flourish! Search engine optimisation produces the most tangible improvements within 3-6 months. However, you may see some short term wins on websites where technical SEO issues are easily fixed. Continual SEO rankings take more time and effort, resulting in long-term benefits to your business. After engaging our SEO services, for example, one happy client saw these results where their organic traffic grew by 224% in 12 months.
Do you guarantee return on investment?
No agency can guarantee immediate ROI. There are some areas of SEO that are unpredictable and outside of our control: this is typically linked to regular search engine updates.
Our goal is to help our partners in achieving key business goals, and to achieve maximum ROI. We will work tirelessly with you to achieve great results, and optimise your website within a search engine’s algorithm and normal user behaviour. Our team has an enviable track record of which we are very proud.
Do you tie us to a contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of SEO. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
Why has my traffic been declining? How do I turn it around?
This could be one of two problems:
1. Sharp, sudden traffic decline?
You have most likely been hit by a penalty from a search engine. This is usually the result of an SEO strategy that goes against the search engine’s latest guidelines, which has led them to place you under penalty and remove you from search results. This can easily be fixed, but it does take time to get the search engine to trust your website again.
2. Steady decline over a long period?
Part of the problem may be that your site is not well optimised. This includes problems with the technical build of the site, the content on your site, the link building aspects, and the design of your site. It could also signify a problem with your data analytics tracking. To fix these problems, our SEO specialists will take a careful look at the state of your website and improve on each of these facets, starting with those that need the most work. The good news is that this sort of work is our bread and butter, so it is definitely possible to get your traffic back.
WHAT OUR HAPPY CLIENTS SAY
“I strongly recommend Vine Digital.”
“They have a team of talented members who are a pleasure to work with and that will do their best at all times to deliver outstanding results. They have helped us design and develop a new website in a smooth and straightforward process that exceeded our expectations. We are looking forward to continue working with them in improving our digital presence.”
Bruna Baeta
“A must for any growing business.”
“Vine is the best, hands down. They are highly adept at challenging your thought processes and strategy, and go above and beyond to ensure you’re happy as a client, which is demonstrated in the results they deliver (this is a results-based business after all)! I’ve already recommended them to several businesses and will recommend them to anyone who asks.”
Robin Marchant
“Dedicated team that strives for results.”
I’ve been working with Vine Digital for over a year now and enjoy working with the team!
Amanda Skwarko
