Discover the Power of Search Engine Optimisation
Dominate organic search results with an innovative SEO strategy, built around your business goals.
Why SeO?
Success in SEO is all about where you appear in organic search results compared to competitors, with 94% of search engine users clicking on organic results (Wordstream, 2021).
With an SEO strategy custom built with your business goals in mind, you can outsmart the rest of your industry and win rankings on the keywords that count. As you climb up the organic listings, driving more and more qualified leads to your site, your growth will compound month on month, resulting in an ever growing return on investment.
Having a stronger organic presence than your competitors is vital for business success.
SEO for Health Brands
With 73% of the health industry’s web traffic coming from organic search results, an SEO strategy is vital for businesses looking to succeed in this industry.
At Vine Digital, we understand the intricacies and importance of creating SEO strategies for health businesses. We have years of experience navigating TGA compliance, and understand how to navigate as well as Google’s health industry guidelines: Expertise Authority Trustworthiness (EAT) and Your Money Your Life (YMYL).
Our SEO Strategy
For years, Vine Digital’s team of international experts have been refining their SEO strategies.
Here’s how we’ve implemented successful campaigns for some of the world’s leading players in the health field.
Custom SEO Services
No two SEO strategies are the same at Vine Digital. With our in-depth SEO expertise, we’re well equipped to develop personalised campaigns built around business objectives. Our approach is holistic, and includes the following custom services—all to provide a unique strategy for your brand.
Conversion Rate Optimisation (CRO)
Once you’ve won traffic from other channels, conversion rate optimisation (CRO) ensures visitors convert. We can help you discover how to drive profitable action on your site—generating ROI.
Local SEO
Users nearby are searching for your products or services: our local SEO strategies will boost your visibility in the areas you operate, helping you rank consistently in organic search results.
Data Analytics
If you’ve got questions about your audience and what it takes to help them convert, data analytics can shine a light on this. From A/B testing to custom reports, our data analysts are here to help.
Content Marketing
In a world where knowledge is at our fingertips, content is key. Through search queries relevant to your business, you can reach potential customers before your competitors—increasing sales and traffic over time.
eCommerce
Maximise your online store’s success with our comprehensive eCommerce solutions. We blend SEO, paid media strategies, and expert design and development to boost sales and enhance user experience for your eCommerce site.
Why Partner With Us?
Here’s why our clients continue to work with us.
Client Success Stories
Frequently Asked Questions
If you’ve got questions about SEO and how we do it at Vine Digital, check out our frequently asked questions below.
What is seo?
SEO stands for Search Engine Optimisation. As a long-term digital marketing strategy, SEO aims to generate traffic to your site based on keyword research, content marketing, user experience, and technical elements.
At its core, an SEO campaign comes from keyword research—on the condition that your website is technically functional. Keyword research is the process of researching the terms your target customers are searching for, and creating keyword “optimised” content to appear on your site. A successful SEO agency can help you appear in search engine results pages (SERPs) that are relevant to your business, connecting you with customers searching for terms relevant to your product or service.
Does my business need seo services?
Well, we have two questions for you. Firstly, do your customers search for your business or products using search engines? Secondly, do your competitors have an online presence—for example, a website or an eCommerce store? If you answered yes to either of these questions, then yes. Your website needs search engine optimisation.
If your potential customers are searching for questions related to your product or service, or looking for education in your industry, SEO can help you reach them on search engines during their research phase.
If your competitors are investing in SEO, they are much more likely to appear before your business in a search engine’s organic search results. Ultimately, this means that you will miss out on this market. 53% of Australian internet users conduct brand research on search engines Hootsuite & We Are Social, January 2021): are you prepared to lose this customer base?
However, SEO is not the best digital marketing approach for all businesses! This is why, at Vine Digital, we start all queries with a brief consultation, to discuss and explore the digital marketing solutions that will generate the largest ROI for your business, and help you meet your unique business goals.
How long does it take to see results?
SEO is all about growing your organic traffic, and much like any other organic or living organism, it will take time to grow and flourish! Search engine optimisation produces the most tangible improvements within 3-6 months. However, you may see some short term wins on websites where technical SEO issues are easily fixed. Continual SEO rankings take more time and effort, resulting in long-term benefits to your business. After engaging our SEO services, for example, one happy client saw these results where their organic traffic grew by 224% in 12 months.
Do you guarantee return on investment?
No agency can guarantee immediate ROI. There are some areas of SEO that are unpredictable and outside of our control: this is typically linked to regular search engine updates.
Our goal is to help our partners in achieving key business goals, and to achieve maximum ROI. We will work tirelessly with you to achieve great results, and optimise your website within a search engine’s algorithm and normal user behaviour. Our team has an enviable track record of which we are very proud.
Do you tie us to a contract?
We prefer working with clients for at least 12 months. This is so that our abilities can be fully demonstrated, as well as the full potential of SEO. It also allows our partners to compare our achievements year-on-year. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.
Why has my traffic been declining? How do I turn it around?
This could be one of two problems:
1. Sharp, sudden traffic decline?
You have most likely been hit by a penalty from a search engine. This is usually the result of an SEO strategy that goes against the search engine’s latest guidelines, which has led them to place you under penalty and remove you from search results. This can easily be fixed, but it does take time to get the search engine to trust your website again.
2. Steady decline over a long period?
Part of the problem may be that your site is not well optimised. This includes problems with the technical build of the site, the content on your site, the link building aspects, and the design of your site. It could also signify a problem with your data analytics tracking. To fix these problems, our SEO specialists will take a careful look at the state of your website and improve on each of these facets, starting with those that need the most work. The good news is that this sort of work is our bread and butter, so it is definitely possible to get your traffic back.