Australian Healthcare Marketing Updates and Digital Health Insights — February 2025 Roundup

February 2025’s key health marketing insights — from Australian healthcare updates to global digital health trends worth watching.

Australia’s Life Expectancy Declines for the Second Year

For the second consecutive year, life expectancy in Australia has declined, marking a shift from decades of steady increases. Despite still ranking among the countries with the highest life expectancy (81.3 years for men and 85.3 years for women), this decline carries significant implications for various aspects of Australian society.   Read the article here. Read more →

The Future of Gen Z in the Health Industry

As the study highlights, there are many misconceptions about Gen Z’s views on health. Download and read the Burson study to better understand how young people perceive healthcare. Read the article here. Read more →

5 Disruptors Coming for Health Marketing in 2025

This article is a sponsored post from Publicis Health Media, published on Adweek.com. Still, it offers valuable insights into what to expect in health marketing in 2025. Read the article here. Read more →