AI in Health Marketing, Advertising Regulation and the Future of Digital Health — August 2025 Roundup
August 2025’s health marketing roundup — AI in healthcare, advertising regulation, and the evolving landscape of digital health brands.
Google June 2025 Core Update: Big Shakeups in Health Search Rankings
The latest core update caused major volatility in health SERPs, urging marketers to focus on trust, authority, and in-depth content. Read more. Read more →
Google Ads Now Allows Health Brands to Target Healthcare Professionals
Google now permits personalised ads to licensed healthcare professionals, reopening tools like remarketing and customer match for B2B health marketers, though prescription drug ads to doctors require new certification. Read more →
Google Simplifies Healthcare Ad Enforcement by Removing Content Label
Meta’s Q2 Ad Revenue Beats Expectations, Driven by AI Advertising Growth Read more →
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