Health Marketing Regulation, GEO and Digital Strategy Shifts — September 2025 Roundup

September 2025’s biggest health marketing shifts — regulation changes, GEO strategy, and digital trends reshaping health brand marketing.

U.S. moves to curb food and drug marketing to kids

A new U.S. health commission report calls for tougher restrictions on junk food and pharmaceutical marketing, especially on social media. If implemented, this could reshape global expectations around health advertising. Australian marketers should watch closely as similar restrictions may spread internationally.Read more. Read more →

Google releases August 2025 spam update

Google announced a new global spam update, the first of 2025. While details are vague, it’s targeting manipulative SEO tactics. Health brands should pay close attention, as Google’s “Your Money, Your Life” standards make medical content especially vulnerable to ranking drops if perceived as low quality. Read more →

Social media is a major source of health info (but trust is low)

Hefty fines for unlawful pharmacy advertising A Victorian pharmacy was fined nearly $60,000 for unlawful advertising of therapeutic goods. The TGA is stepping up enforcement across supplements, alternative therapies, and prescription products. Marketers should review all claims and avoid testimonials or cure claims that breach the code. Read more. Read more →