AI Search, TikTok Health Content and TGA Enforcement — October 2025 Health Marketing Roundup

October 2025’s health marketing highlights — AI-powered search, TikTok health content, and TGA enforcement updates.

TikTok’s stricter Community Guidelines (effective 13 Sept)

Tighter policies on misinformation and harmful “advice” raise the bar for health content and influencer partnerships. Review creator briefs and claims substantiation; expect more takedowns of grey-area wellness content.. Read more →

YouTube will reinstate creators banned for COVID/election misinformation

A looser moderation environment can spike borderline health content and opinion-led videos. Plan for more brand-safety filtering, stronger myth-busting content and careful placement/exclusions in YouTube campaigns. Read more →

Google’s August 2025 Spam Update finished on 22 Sept

Sites with thin/auto-generated or manipulative content likely dropped on the SERPs. For YMYL/health, double down on first-hand expertise, citations and UX signals; monitor Discover visibility and branded queries, not just generic keywords.. Read more →

Trust, satisfaction in pharma slipping among Gen Z, millennials: survey

There’s no doubt that growing up on pandemic-era online schooling and TikTok trends has set the Generation Z experience apart from that of other generations. According to a new survey, the generational gap between Gen Z and older cohorts applies to trust in pharma, too. Read more →

Direct-to-patient programs are in the works at 94% of pharmas, set to become ‘standard practice’: survey

Elixir Compounding Pharmacy and Elixir Centre for Wellness issued infringement notices for the alleged unlawful advertising of therapeutic goods The Therapeutic Goods Administration (TGA) has issued 3 infringement notices totalling $59,400, to Victorian-based companies Elixir Compounding Pharmacy Pty Ltd (Elixir Compounding Pharmacy) and Elixir Centre for Wellness Pty Ltd (Elixir Centre for Wellness).  . Read more →

Priceline Pharmacy has launched ‘Anything Menopause,’ the first nationwide retail health program dedicated to menopause

Advertising directions and prevention notices If the Secretary of the Department of Health, Disability and Ageing is satisfied that a breach of the Therapeutic Goods Act 1989 has occurred, the Secretary may direct the advertiser to take steps to address non-compliant advertising… . Read more →

Podcast ad spend to top $3B in 2025, IAB projects

Audio keeps maturing as a full-funnel channel. Health brands should line up compliant podcast inventory (host-reads with claims guardrails, context whitelists) and build measurement plans for brand lift + site actions.  Read more →