AI, TikTok and the Health Marketing Shift — November 2025 Roundup

November 2025’s health marketing stories — how AI and TikTok are reshaping the landscape for health brands and marketers.

Digital health is changing – here’s what it means for Australians

CSIRO is deploying apps for gestational diabetes and AI for medical imaging, reshaping how care reaches even remote Australian communities.. Read more →

Pharma is moving toward a future of DTC platforms

Pfizer and Novo Nordisk are rolling out DTC platforms for migraine and obesity treatments, complete with telehealth integrations and affordability features. Read more →

Amazon Pharmacy to Roll Out Kiosks Dispensing Prescriptions at One Medical Offices

Amazon’s new kiosks in One Medical offices will dispense common prescriptions on-site starting December in Los Angeles, aiming to cut down on unfilled scripts.. Read more →

Google’s AI-powered search is expanding, changing SEO norms

Google’s AI answers expand and become more default-like, pushing summaries above links. Health brands need authoritative, structured content optimised for AI snippets. Read more →

YouTube makes it easier for teens to find informative mental health content

YouTube has introduced a dedicated section for teens aged 13-17, featuring age-appropriate videos from reputable sources on topics like depression and anxiety, rolling out in countries including Australia. Read more →

The new search frontier: How TikTok is redefining discovery

TikTok is rapidly emerging as a search engine for younger consumers. 86% of Gen Z now turn to TikTok for search instead of traditional engines, using it to explore interests, learn, and be inspired rather than just get quick answers. Read more →

Google AI Algorithm Update October 2025: Massive Ranking Changes

An aggressive, unannounced Google algorithm shake-up in October caused major SEO volatility, with health (YMYL) sites hit the hardest. Google’s AI-driven ranking now heavily emphasises E-E-A-T (Experience, Expertise, Authority, Trust) and semantic relevance, rewarding content cited by authoritative sources and written by real experts. Many medical websites saw rankings swing as Google’s “AI Mode” expansion judges content quality more strictly. Read more →

OpenAI considers consumer health tools in push beyond core AI

The company behind ChatGPT is eyeing the health sector. OpenAI is reportedly exploring a generative AI-powered personal health assistant and other consumer health products, hiring industry experts (like a former Doximity co-founder and an ex-Instagram health lead) to shape its strategy. Read more →