WEB DESIGN
Your website is the centralised point of your digital marketing – the place where you direct your audience and convert them into customers. Website development is responsible for the experience your audience has on your website and creating a cohesive, logical, functional and fast interaction while representing your brand can help improve conversion rates. Development balances the technical components of websites with design and usability with the aim of creating an effortless experience for end-users.
Here, you’ll find all of our insights on development to help you meet your marketing goals through your website. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.
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A Breakdown Of WEB DESIGN Jargon
Back end
The coding, plug-ins and style that is developed behind the scenes of your website that allows it to function effectively.
Front end
The part of your website that shows on a screen, with which your customers interact: including the visual design, text and images.
Coding
The process developers undertake, when writing the code that powers the design and functionality of your website.
CMS
Content Management Systems are platforms to help you implement and manage the content published on your website, allowing you to make submissions and changes easily.
Conversion rate
The percentage of visitors or leads you convert into customers on each page or element on your website.
CRM
Customer Relationship Management tools allow you to gather, test, analyse and maintain information on how visitors interact with your web pages and improve your conversion rate on various elements.
Branding
Successful branding means that your website accurately reflects the brand and the identity of the business.
SEO
Search Engine Optimisation helps you place high on the rankings of search engines, and website development can play a major role in influencing SEO.
Website goals
The desired outcomes you have for visitors of each page and your overall website, such as buying a product, requesting a quote or learning about your business.
Site speed
The time it takes for your pages to load and for customers to follow buttons to the link page.
UI
User Interface refers to the visual layout of a website and how users interact with the graphics, text, buttons and all the other features on a page.
UX
User Experience describes the experience users have on a website and how seamlessly and logically they can navigate throughout your website.
Domain
The address or URL you enter into a browser, to be directed to your website.
Server
Servers are computers that run and manage the software that keeps your website active and allows users to access it.
Hosting
A hosting provider manages a server. Hosting is when they allocate space on the server, to store the files for your website.
Sitemap
The outline and sequence of all pages on a website and how they relate to the preceding and succeeding pages.
End-user
The person for whom the designer or developer is creating the interface and experience.
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