Healthcare Marketing in 2025: What Digital Health Brands Need to Know — January Roundup

Starting 2025 with the most important updates for healthcare marketers — AI adoption, compliance shifts, and what’s changing in digital health.

Trump’s incoming healthcare team could try to ban pharma ads on broadcast media

What will be the top healthcare trends in 2025?

In this article, Anne Lepetit, Chief Medical Officer at Bupa tells us what she believes will be the major new trends and development in healthcare in 2025.   Read the article here. Read more →

Remote patient monitoring and mobile health driving digital health ‘revolution’

The rise of remote patient monitoring (well aligned with the rise in self-care), with the improvement of hardware in that space will lead to many remarkable changes in the health industry. This article outline how digital health, and remote patient monitoring have grown in the past few years.Read the article here. Read more →

Q&A: Curious Health’s Jaquie Pantoja on pharma marketing in 2025

Jaqueline Pantoja, Digital Account Director at Curious Health Communications shares a few thoughts on the current health marketing landscape. Her takes are very well aligned with what we are experiencing in Australia.Read the article here. Read more →

Meta’s targeted healthcare advertising changes go into effect

Important changes were implemented on Meta, limiting health advertisers in ad targeting, but also protecting consumers’ privacy.Read the article here. Read more →

How will pharma marketers crack the AI code in 2025?

This article presents interesting takes from Healthcare Marketing Industry leaders on the use of AI in 2025 by healthcare marketers.Read the article here. Read more →

The year that was in medical marketing and pharma: A timeline of 2024

In this article from MM+M, we get a summary of the most important updates of the industry in 2024, the good, the bad and the ugly.Read the article here. Read more →