Healthcare Digital Marketing: Channels, AI and Consumer Behaviour — July 2025 Roundup

July 2025’s key health marketing takeaways — AI adoption, emerging channels, and shifts in consumer behaviour across digital health.

Health marketing budgets dip, but targeting gets sharper

Surveyed health marketers cut average spend by 21% year-on-year, shifting dollars from broad-reach TV to streaming and niche digital channels to stretch ROI. Read more here Read more →

Herpes stigma-busting ad wins Cannes Lions Health Grand Prix

New Zealand’s tongue-in-cheek tourism spoof shows how humour and a famous face can reframe taboo conditions for cut-through and social sharing. Read more here Read more →

New ad rules curb cosmetic-procedure marketing

Australia’s regulator has banned targeting under-18s and forbidden words like “perfect” or “safe” in cosmetic-procedure ads, forcing aesthetics marketers to overhaul creative and targeting by September. Read more here Read more →

Havas launches Health Equity Marketplace

A new ad-buying hub aggregates privacy-safe inventory in minority and rural communities, giving pharma teams a direct line to underserved patients. Read more here Read more →