WEBSITE DESIGN AGENCY SYDNEY
So, you’re looking for a new website design? That’s great to hear! You’ve already taken the first step! We’re sure that you’re still considering your options, so we’d encourage you to have a look around at what we’ve got to say on web design (hint: it’s a lot) and then you can reach out to us when you are ready to have a chat.
WEB DESIGN IS ABOUT
CONVERSIONS
You have worked hard at your SEO, digital advertising, and offline advertising. You’re not about to give up at the last hurdle, are you?
Your website is the final destination for your visitors, so let’s make it stand out!
All we need is three key ingredients:
- A business that is ready to grow beyond the rest of the field
- Some talented designers to create something magical
- A sharp group of UX pros to make things as effective as they are effusive
We live and breathe 2 and 3. Are you our number 1?
WEB DESIGN IS ABOUT
CONVERSIONS
You have worked hard at your SEO, digital advertising, and offline advertising. You’re not about to give up at the last hurdle, are you?
Your website is the final destination for your visitors, so let’s make it stand out!
All we need is three key ingredients:
- A business that is ready to grow beyond the rest of the field
- Some talented designers to create something magical
- A sharp group of UX pros to make things as effective as they are effusive
We live and breathe 2 and 3. Are you our number 1?
WEB DESIGN IS
CUTTING EDGE
You would be amazed at how quickly web design trends go out of date.
You are so immersed in modern-day web pages that you would be shocked to discover how terrible sites that are only a few years old look.
We pride ourselves on not just keeping pace with modern web design requirements, but even setting the standard in some industries. Ours are the sites that the competition copies.
WEB DESIGN CAN BE
MEASURED
We are more than just artists. We are data analysts, and we apply those skills to design as well.
We want to know everything. Where are users clicking? Which pages do they move past? Which pages do they leave through? Where are they getting stuck? Which pages lead to the most conversions?
We leave no stone unturned. Every design decision is made for a reason. We want your site to be the sharpest in the industry. But even more than that, we want it to have the best results, the greatest ease of use, and the most intuitive user flows.
DESIGN IS ABOUT
BUSINESS GROWTH
Your business is at the forefront of your industry. Let’s make sure that’s how you look online.
We want your website to be the smoothest experience for your users. The more users flow naturally and easily through your conversion process, the more sales you make, and the more your business will grow
It all comes down to this.
WEB DESIGN METHODOLOGY
Design has strategy and methodology behind it, just like SEO and PPC. We can break our process down into four phases:
Phase 1: Understanding You
Our very first step is to get to know you, your business, your goals, your branding, and your current website. We are going to design something that is intimately personal to your business, so getting to know you first is the most important place to start.
Phase 2: Site Architecture
The structure of your website is one of the most important aspects of its digital success. A well-structured website is easy for Google to crawl and is intuitive for a user to navigate. Every page has a purpose, and no content is duplicated.
Phase 3: Mockup Creation
Once we have a site architecture, we will draft the first mockups for each of the main sections of your website. This is your first glimpse of how your new site is going to look.
Phase 4: Final Designs and Launch
Designs for all pages are polished and shined, and your new website is launched! This is also where we get to start measuring its success and tracking how users are responding to the new design. Congratulations!
Let’s talk strategy for your business
Ping us a quick message and we’ll do the rest
(02) 8006 8100 (9am – 5pm Monday – Friday)
Or you can call Vine Director Richard Eaves
directly on 0497669228
Level 8/11 York St, Sydney NSW 2000
Web Design FAQs
Due this period, many of us are staying indoors and on our devices. Because of this, online presence is more important than ever. We can advise on the best ways of getting your message across, reaching out to new customers, and maintaining your existing ones. Find out how we can diversify and adapt your website today.
Not at all, they are intimately connected. To be more precise, they represent focus on different parts of the journey for your users.
Some SEO is tied up in design elements. Navigation that is confusing for users is confusing for Google’s crawlers too, terrible layouts lead to high bounce rates which lower your PageRank, two pages having the same content will lead to negative rankings for both pages, and more. But let’s just set that aside for the moment.
SEO is about optimising your website so that qualified users can more easily find you using search engines. This is about attracting users to your site. So is that all you care about? People landing on your website? Of course not—you want your visitors to convert. So how are you making sure that those hard-won visitors that you earned through good SEO are going to convert?
This is where strong design and UX step in. Good design is both beautiful and functional—it keeps your users constantly engaged and seamlessly guides them to the next step in the process. How often have you gone to a website intending to buy something, but you cannot for the life of you find the button that lets you do just that? It’s frustrating, isn’t it!? Great design is the solution to that problem.
I cannot emphasise this enough: good design is everything.
We like to visualise sales funnels like literal funnels, with sand or marbles pouring through them. What happens if you have a blockage at the end of the funnel and you decide to just pour more sand in the top? You’re not going to get more sand flowing through the end, you’re just going to get a mess piling up at the top.
Your website is the end of the funnel. If you have the world’s best SEO, the world’s greatest PPC campaign, and the most impressive outreach initiative on the internet, but you have terrible design, you’re just pouring sand into a blocked funnel.
Everybody knows that good design looks great and is a beauty to behold, and it is. But what I wish more people understood is that good design and UX creates business growth. It really is that important.
UX stands for User Experience. It is intricately tied in with overall design, but it tends to be more focused on the ways in which users interact with your site, and less on the aesthetic side of design. It’s design for geeks who like numbers (yeah, we exist).
UX is concerned with creating the best possible experience on your website for every user. This includes things like making it easy to find the information they are looking for, laying out clear paths for conversion, removing distractions and irritations, and more. In UX we look at things like bounce rate (how many users arrive on a page then just leave straight away), user journeys (which pages a certain user will move through before converting or leaving), and click patterns (where is a user clicking on a page, thinking it will take them somewhere else).
If design is art and SEO is science, then UX is an elegant midpoint between the two. UX marries the data-driven research process that our tech guys love with the creativity and artfulness that our design team adores.
Let me tell you a story. One of our earliest clients came to us looking for SEO having just had a brand new website built. It was fresh out of the box, brand spanking new. And we told them they needed a new website.
No joke. They took our advice and became one of our longest and most successful clients. We remain exceptionally proud of that campaign.
You see, the problem is that not all designers are SEOs. They think like artists and graphic designers, not user-experience optimisers. They are concerned with how the page looks, but not how it works. How nice it is to look at, but not how easy it is to navigate.
We think like both. All of our designers are also SEOs. We’re interested in applying our imagination to solving the problem of getting your users to convert, not just to flex our own imaginative skills. That’s what sets us apart.
Well, there’s some truth in that.
But come visit our office if you think we don’t love the art of design. Our walls are adorned in our staff’s photography prints. Our desks are covered in 3D-printed sculptures. We have whiteboards covered in doodles and drawings. We have more musicians on our staff than data analysts.
We’re artists at heart. I can’t say it any clearer than that.
Nothing at all if it gets all your new traffic to convert.
It only gets funnier.
You’re going to hate to hear it, but it totally depends. We don’t do “templates” that we sell to every client and then mash your website into shape until it fits. Every design is unique and customised to the needs of the site. This includes everything from the template for each page, to the overall site architecture.
But to give you a rough idea, we’ve done:
- Websites that have 10 pages for around $5,000
- Websites that have 50 pages for around $20,000
- Websites that have 200 pages for around $50,000
We’d love to talk to you more about this. Give our head of design Richard a direct call on 0497 669 228 and we can talk about the needs of your particular website and where we think the best direction might take us.