280% organic traffic increase for global data solutions provider
For decades, LexisNexis has been at the forefront of big data analysis for businesses. They engaged Vine Digital’s SEO services across multiple markets: leading to a 280% increase in organic traffic.
Case Study at a Glance
- LexisNexis required an agency able to handle their SEO needs in a number of markets worldwide. With our experts collaborating across multiple time zones, we were perfectly equipped to generate the results they were looking for.
- Vine Digital focused on key landing pages for the client’s core services. By creating useful and relevant content, we were able to attract a 280%* increase in organic visitors.
“I’ve been lucky enough to work with Vine Digital since they first started. They’re not just an agency but a part of our company and an integral part of our marketing team. I can’t recommend them highly enough, I don’t know what I’d do without them!”
LexisNexis is a large research firm, with an established position in the global data solutions industry.
They provide legal, government and corporate information, accessed through one API built to fit a business’s existing systems. Their product draws from thousands of sources to aggregate the most relevant news, business and consumer data.
LexisNexis approached us for SEO services across multiple countries. As an experienced agency with a global team of specialists, we understood the scale at which LexisNexis operated—we had the skills and resources to take their organic presence to the next level.
Key Challenges Solved
LexisNexis operates in a competitive digital landscape: it takes agile strategies to stay ahead of the curve. Through detailed competitor analyses and an understanding of business objectives, Vine Digital created a custom campaign in SEO and content marketing.
The client’s goal was to increase keyword ranking and organic traffic—particularly on their major landing pages for core services.
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We focused on the goal of identifying generic, high-level and high search volume keywords which the landing pages could be built around. We produced content relevant to the target user’s intent, as well as offering valuable information to prospective clients. Our specialists also performed outreach to grow the authority of these landing pages—increasing their ranking potential.
As a result of the campaign, the client saw greater search visibility and overall website performance. The targeted landing pages almost tripled in traffic—seeing a 280* increase in organic visitors.