Generative Engine Optimisation (GEO)

At its core, GEO is about optimising your content so it appears within AI-generated answers, summaries, and citations. It draws on the fundamentals of search engine optimisation (SEO) and content marketing, while introducing new techniques for structure, clarity, and authority.

The goal? To make your website visible in the next generation of search, one in which AI systems summarise results and reference trusted sources.

Here, you’ll find Vine Digital’s latest insights on GEO and AI search, including research-backed strategies, optimisation techniques, and case studies to help your business stay visible in AI-driven discovery. Whether you’re new to the concept or refining your existing SEO practices, this is where you’ll learn how to future-proof your digital presence.