PAID MEDIA

Paid services include all the marketing efforts that involve paid placement – including advertisements on other websites and social media. Just like traditional advertising, paying to position your brand on digital platforms is highly effective and can play a key role in many campaigns. Depending on how well-known you are and what you want to achieve, paid services can catalyse new revenue growth and brand awareness, but informing yourself on the best techniques to trigger the ideal response can have transformative results.
 
Here, you’ll find all of our insights on paid services to help you optimise your ad spend for maximum ROI. Familiarise yourself with the basics, or browse our glossary of most-used terms on this subject.

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Our Latest Posts On PAID MEDIA

4 min read

+733% Conversions: Unveiling the Power of Programmatic Advertising

Welcome to our journey through the world of programmatic advertising. We’re excited to share how a carefully thought-out optimisation strategy enhanced our conversion rates to…

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4 min read

Already “doing” SEO? Here’s why you should add…

Do you want more results from SEO? One way to do it is via programmatic advertising. So how can your business optimise your digital marketing…

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5 min read

How to do a Google Ads Audit

If you’re interested in advertising on Google Ads, an audit is a great place to start. A Google Ads account audit will give you a…

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12 min read

What is Programmatic Advertising?

Are you using digital advertising to promote and grow your business? It’s one of the best ways to get your brand front and centre with…

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7 min read

Here’s Why Programmatic Advertising Is Perfect for the…

Over the last decade, the world’s ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2%…

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7 min read

7 Social Media Tools to Level Up Your…

With the pandemic, social media is more relevant than ever. Experts have seen a huge leap in social media usage, with over 3.6 billion people…

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4 min read

Bing Ads vs Google AdWords

  If you’re advertising on Google, do you need to be on Bing as well? This is just one of the questions you may have…

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5 min read

What’s a Good Conversion Rate … here’s how…

There’s always talk of boosting conversion rates, but how do you know when you have a good conversion rate? Here’s how you can tell if…

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6 min read

3 Things Google Wants You To Do On…

So you’ve drawn the user in with carefully matched keywords, expertly crafted ad copy, and they’ve clicked on your PPC ad. Well done you have…

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4 min read

Tired of all the acronyms? What actually is…

Programmatic advertising is a sexy new term being thrown around by marketers and advertising agencies, but it often gets shrouded by a mist of cryptic…

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A Breakdown Of PAID MEDIA Jargon

PPC

PPC

Pay Per Click ads refer to the payment scheme where you only pay for the ad each time someone clicks on the link and is taken to your site.

Display ads

Display ads

An ad for your business placed on other digital platforms like websites, blogs and apps as text, graphics or banners.

Branded content

Branded content

A term used to describe any material used to drive brand awareness and engagement.

Paid social

Paid social

Paid ads that you run through social media platforms.

Paid search

Paid search

Paid ads that specifically run through search engines and appear when people search for the product or service you offer.

Retargeting ads

Retargeting ads

These ads target people who have visited your site before or have shown an interest in what you offer.

Bid or bidding

Bid or bidding

The price that advertisers offer for a PPC ad position on a specific keyword during an auction.

Keywords

Keywords

The words and phrases that audiences search for which advertisers bid to position their ads against.

CAC

CAC

Customer Acquisition Cost is a marketing metric that measures the cost of obtaining new customers.

Payback period

Payback period

How long it takes you to earn the money back that was spent on attracting a new customer.

ROI

ROI

Return on investment refers to the value (monetary or otherwise) provided from specific investments such as advertisements and digital marketing.

Inorganic or acquired customers

Inorganic or acquired customers

Traffic generated through paid services such as advertisements and PPC.

Organic

Organic

Traffic generated through unpaid methods such as content marketing and SEO.

Channel

Channel

A channel refers to the specific platform used to place your ads, such as on external websites, social media or search engines.

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