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It’s never too late to learn about digital: and our specialists are here to help.
Learning is at the heart what we do, whether we’re developing our skills or breaking down a complex topic for our clients. On the blog, our specialists cover everything marketing managers need to know.
AI-Led Health Discovery, Content Architecture and GEO Frameworks…
Here is what stood out to us in digital health this April 2026: consumers are turning to AI for health information at record rates, pharma…
Read MoreAI Agents, GEO and Consent-Driven Targeting — March…
Here’s what stood out to us in digital health this March 2026: smart uses of AI, new ways to build patient trust, and fresh channels…
Read More40 Million People Now Ask ChatGPT Instead of…
February 2026’s standout health marketing story — 40 million people now ask ChatGPT instead of their doctor, plus more curated insights. Publicis Health global CEO…
Read MoreAI, Consumer Trust and the Future of Health…
January 2026’s health marketing insights — AI in healthcare, consumer trust shifts, and what’s next for digital health brands. TGA updates guidance on advertising personalised…
Read MoreTGA Enforcement, AI Deepfakes and Google’s Health Content…
December 2025’s health marketing roundup — TGA enforcement, AI deepfakes in health, and Google’s latest health content update. Advertising therapeutic goods on social media This…
Read MoreAI, TikTok and the Health Marketing Shift —…
November 2025’s health marketing stories — how AI and TikTok are reshaping the landscape for health brands and marketers. Digital health is changing – here’s…
Read MoreAI-Generated Content Across Domains: Risks & Opportunities for…
Generative AI has reached a point where it can produce text, images, videos and more that rival human-made content. According to the recent paper AI‑Generated…
Read MoreAI Search, TikTok Health Content and TGA Enforcement…
October 2025’s health marketing highlights — AI-powered search, TikTok health content, and TGA enforcement updates. TikTok’s stricter Community Guidelines (effective 13 Sept) Tighter policies on…
Read MoreGenerative Engine Optimisation (GEO): Why It Matters Now
Search is evolving With AI-powered engines like ChatGPT, Google AI Overviews, and Perplexity becoming frontline discovery tools, simply ranking on page one of search results…
Read MoreHealth Marketing Regulation, GEO and Digital Strategy Shifts…
September 2025’s biggest health marketing shifts — regulation changes, GEO strategy, and digital trends reshaping health brand marketing. U.S. moves to curb food and drug…
Read MoreAI in Health Marketing, Advertising Regulation and the…
August 2025’s health marketing roundup — AI in healthcare, advertising regulation, and the evolving landscape of digital health brands. Google June 2025 Core Update: Big…
Read MoreHealthcare Digital Marketing: Channels, AI and Consumer Behaviour…
July 2025’s key health marketing takeaways — AI adoption, emerging channels, and shifts in consumer behaviour across digital health. Health marketing budgets dip, but targeting…
Read MoreHealth Brand Marketing: Content, SEO and Patient Engagement…
June 2025’s health marketing highlights — content strategy, SEO developments, and patient engagement insights for health brands. Survey shows HCPs want more pharma touchpoints, not…
Read MoreDigital Health Marketing Trends and Brand Strategy —…
May 2025’s most relevant health marketing news — brand strategy, digital trends, and industry shifts curated for health marketers. Why cameras are popping up in…
Read MoreDesigning Compliant, User-Focused Forms for Health Organisations in…
Why This Matters In Australian health organisations, online forms are more than tools for capturing leads. They are critical for compliance with the Australian Privacy…
Read MoreGlobal and Australian Health Marketing Insights — April…
April 2025’s standout health marketing stories — global and Australian insights on campaigns, regulation, and digital health trends. Movember’s “Real Face of Men’s Health” Campaign…
Read MoreHealth Marketing News: AI, Compliance and Digital Strategy…
March 2025 brought fresh developments in health marketing — AI tools, compliance news, and digital strategy shifts for health brands. Scripts, jabs and 24/7 care:…
Read MoreAustralian Healthcare Marketing Updates and Digital Health Insights…
February 2025’s key health marketing insights — from Australian healthcare updates to global digital health trends worth watching. Australia’s Life Expectancy Declines for the Second…
Read MoreHealthcare Marketing in 2025: What Digital Health Brands…
Starting 2025 with the most important updates for healthcare marketers — AI adoption, compliance shifts, and what’s changing in digital health. Trump’s incoming healthcare team…
Read MoreHealth Marketing Trends and Predictions for 2025 —…
As 2024 wraps up, here are the health marketing trends and predictions shaping the year ahead. Healthcare Agency Roundtable 2024 – 1/2: Social media’s integral…
Read MoreAustralian Health Marketing News and Industry Shifts —…
November 2024’s biggest health marketing stories — regulatory changes, digital strategy shifts, and what Australian health brands need to know. Why personalization is a powerful…
Read MoreTGA Fines, Health SEO and Digital Innovation —…
October 2024 brought key shifts in health marketing — TGA enforcement, SEO innovation, and new digital strategies for healthcare brands. General Practice: Health of the…
Read MoreAI, Pharma Advertising and Healthcare Trends — September…
Here’s what caught our attention in digital health marketing this September 2024 — from AI-powered pharma campaigns to emerging healthcare advertising trends. OptimizeRx’s 2024 Survey:…
Read More+733% Conversions: Unveiling the Power of Programmatic Advertising
Welcome to our journey through the world of programmatic advertising. We’re excited to share how a carefully thought-out optimisation strategy enhanced our conversion rates to…
Read MoreAugust 22nd Google Core Impact on Australian Health…
The time has come, as expected. Just a few days ago, Google released a core algorithm update on the 22nd of August. All SEOs experience…
Read MoreSucceeding in Health Content Marketing: Challenges, Solutions, and…
It’s widely acknowledged that content marketing plays an indispensable role across all sectors, and the health industry is no exception. However, when compared to other…
Read MoreThe Rise of Parasite SEO in Health
Ever Googled a health query, expecting to find a niche expert, but instead, Forbes or another media giant pops up? You’re not alone. Over the…
Read MoreAct Now: 11 Compelling Reasons Content Marketing is…
Content creation has become a vital aspect of health marketing in today’s digital landscape. As an increasing number of consumers rely on online platforms for…
Read MoreThe YMYL Effect: How Your Healthcare Content Strategy…
In the healthcare industry, having a solid understanding of SEO is crucial for success. One key concept that healthcare marketers often overlook is “Your Money…
Read MoreAI Content Creation in Healthcare – Vine Digital’s…
In today’s world, AI content generation is making waves, and healthcare is no exception. With the advent of powerful AI tools, such as OpenAI’s GPT,…
Read MoreLeveraging AI for in-Bulk Keyword Research in Aged…
One of the key aspects of SEO is identifying the right keywords to target for better search visibility. In this article, we will explore how…
Read More100+ underserved topics in Aged Care – How…
In a previous post, I presented three topics in aged care that were underserved by Australian websites: Nutrition for the elderly Topic based on age…
Read More3 Underserved Topics to Go After in the…
Do you need help coming up with fresh topics for your health & wellness content? It can be easy to feel like every topic has…
Read MoreAged Care Content Marketing: A Look at an…
At Vine Digital, we do our best to stay up-to-date with what’s happening in healthcare marketing, especially in content strategy for healthcare websites. I recently…
Read MoreBreaking Down a Successful Everything-You-Need-to-Know Healthcare Article
According to Semrush’s annual State of Content Marketing report, Everything-you-need-to-know” type of article is getting the highest number of unique monthly page views. Based on…
Read MoreHow Can Healthcare Brands Develop Helpful Content in…
SEMrush recently published its annual content marketing report. The quality of the data used for this report is quite remarkable, with more than 500,000 articles…
Read MoreAI-Generated Content in Health & Wellness
In an article released on February 8, 2023, Google produced a guide on how to use AI-generated content. Google emphasizes that high-quality content will be…
Read MoreHow will the ‘cookie-less’ world affect the health…
What are cookies, and why are they used? If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking…
Read MoreYour Essential Guide to Healthcare SEO
With every technological development, the healthcare industry grows even more competitive. Why? Not only do customers judge the quality of your products and services; they’re…
Read MoreHere’s Why Programmatic Advertising Is Perfect for the…
Over the last decade, the world’s ad consumption has shifted from television, print, and radio to mostly online advertising. In fact, in 2019, over 53.2%…
Read More5 Challenges for Advertising Healthcare on Google
Did you know that there are 3.5 billion daily searches on Google? As a healthcare brand, you must have some form of representation amongst the…
Read MoreBalancing Authenticity and SEO in the Healthcare Industry
As a healthcare brand, it’s important that the information shown on your website is accurate. The internet’s a rampant, misinformation-ridden free market; it’s essential you…
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