Why Vine Digital Chose to Rebrand
It’s here! The highly-anticipated Vine Digital rebrand. We’ve had a number of enquiries from clients and friends as to why we felt a rebrand was necessary. Ultimately, we decided to rebrand to coincide with the tremendous growth and many changes we have undergone as a company.
We wanted our rebrand to convey our commitment to growth, integrity, excellence and humility, while still emphasising the fun and creative energy that underlies all of our work.
Re-Emphasis on Vine Values
When we decided to rebrand Vine Digital, it was with our core values in mind. Our values define us as a company, but also serve as guiding pillars for our ongoing mission to help everything we touch grow, bringing prosperity to our clients. These values provide the basis for decisions and actions that shape our culture and guide us towards success.
With this in mind, it has been a priority of ours to ensure that our principles remain at the forefront of all operations. This is why we have chosen to invest in our rebranding process; so that the values which define Vine Digital are always represented clearly and authentically.
Strive for Growth
At Vine Digital, we strive for growth – both in our business and within our team. We are committed to providing the highest level of services and quality to our clients, and this includes staying ahead of trends in the digital marketing space. Our aim is to be the best at what we do, so that our clients can benefit from cutting-edge strategies and technology as well as our collective expertise.
Act with Integrity
We act with integrity at all times because we believe it is fundamental to success. It’s important that we have a strong ethical code that guides us in every decision we make, including how we treat our clients and colleagues. We always deliver on our promises and hold ourselves accountable when necessary.
Commit To Excellence
Commitment to excellence is paramount here at Vine Digital; we strive to be the best at what we do and always look for ways to improve. We have a strong work ethic and commit to solutions that are the most beneficial for our clients, regardless of how much more difficult or time-consuming they may be than taking shortcuts. With the best interests of our clients in mind, we take every opportunity to go above and beyond for them.
We believe that humility is essential in business, as it helps us stay grounded and open to feedback. It’s important that everyone on our team has a humble attitude and doesn’t shy away from constructive criticism or new ideas.
We are passionate about honing our skills, continually striving for betterment. We prioritise efficiency in the process of reaching our clients’ objectives and commit to staying abreast with all fresh strategies.
Vine Digital strongly believes that humility is also crucial toward fostering meaningful connections with our clients, whom we like to think of as partners. We value collaboration over competition because we understand that working together produces better results than going at it alone.
At Vine Digital, we also aim to keep things fun! We understand how much more productive people can be when they enjoy their work, so we prioritise creating a positive and enjoyable workplace. We welcome creativity and take the time to recognize our team members for their accomplishments.
We also believe that incorporating fun into the work process can have a positive impact on the results. We focus on creating an enjoyable and relaxed atmosphere for our clients, making sure that everyone feels included and has a chance to contribute. Our team of experts design campaigns that are engaging and entertaining, while still meeting the goals set by our clients.
A Visual Representation of Growth
Vine Digital has undergone tremendous growth since its inception, and it was important to us that our new brand reflect this. It is a strong visual representation of our journey and accomplishments, as well as our mission to provide digital services with distinction.
Our old logo was no longer reflective of the values that are critical to us at Vine Digital. With the evolution of digital marketing, it was time for a fresh and modern look that better represented what we stand for. We wanted something that conveyed our commitment to providing innovative solutions, serving our customers with excellence, and leading the way in digital technology and design.
Our new logo does just that! It’s sleek and modern yet still encapsulates the essence of Vine – a company that is passionate about what we do. It represents all of the qualities we strive for in our day-to-day operations – growth, integrity, excellence, humility and fun.
- The green budburst captures our commitment to growth.
- Trust, security and responsibility are important principles at Vine and this is represented in the blue colour palette.
- The union of the two leaves are representative of the partnerships that we foster with our clients, evolving and growing together in a collaborative effort.
- Lastly, the pixelated animation and modern, playful font emphasise both fun and excellence; at Vine Digital, we strive to stay up-to-date with all digital marketing trends so that our clients can receive the best services possible.
We are excited to start this new chapter with updated branding that truly reflects who we are. The vibrant design conveys energy, dynamism and forward-thinking attitude that are hallmarks of Vine Digital’s culture.
What began as a website evaluation and overhaul gradually unfolded into the reinvention of our entire brand.
It was evident as we began our website rebuild that the branding we’d come to know and love no longer reflected our company culture and identity. We are thrilled to move forward with such an inspiring brand logo that truly reflects our core values!
We hope that this logo will provide a visual representation of Vine Digital’s mission: to develop innovative solutions that enable businesses to establish meaningful connections with their customers and remain relevant to our clients’ evolving needs.
At Vine Digital, we strive to keep our clients at the centre of everything we do. Our rebrand is just one part of that commitment and we’re excited to show the world who we are and what we stand for.
Check out our in-depth case study to see how we were able to achieve tremendous success through the redesign of Vine Digital’s website.
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